Performance Marketing Specialist

Job Description – Performance Marketer Specialist
Location: Bhopal, Madhya Pradesh
Experience: 2–3 Years
Employment Type: Full-Time
Important Requirement – Mobile App Marketer Experience
Minimum 1 year of hands-on experience managing and optimizing paid marketing campaigns for mobile applications.
Candidates should have experience generating app installs through paid marketing campaigns and be able to share the approximate total number of installs generated or managed.
Candidates should mention their app install achievements, such as 100K, 500K, or 1 million+ paid installs, along with campaign performance metrics such as Cost Per Install (CPI) and advertising spend.
Experience working with mobile app user acquisition, registrations, and revenue-driven campaigns is essential.
Role Overview
We are looking for a data-driven Performance Marketing Specialist to plan, execute, and optimize paid campaigns across Meta Ads and Google Ads for our e-commerce website and mobile application.
In this role, you will own performance metrics, manage audience targeting and campaign scaling, conduct continuous A/B testing, and collaborate cross-functionally to drive app installs, registrations, user acquisition, and revenue growth.
Key Roles & Responsibilities
1. Campaign Management & Optimization
Plan, execute, and optimize high-ROI performance marketing campaigns across Meta Ads and Google Ads for both the e-commerce website and mobile application.
Drive key growth metrics, including app installs, user acquisition, registrations, and revenue through data-driven optimization strategies.
2. Metrics & Performance Ownership
Own, monitor, and continuously improve core business and unit economics metrics, including ROAS, Revenue, CAC, CPA, CPI, LTV, and user retention.
Track performance daily, analyze campaign data, and deliver actionable insights through structured, regular reporting.
3. Audience Strategy & Growth Scaling
Direct and refine audience targeting, remarketing tactics, lookalike audiences, and full-funnel campaign scaling strategies.
Lead continuous A/B testing across ad creatives, target audiences, bidding strategies, and landing pages to improve conversion rates and overall performance.
4. Cross-Functional Collaboration
Work closely with Product, Creative, Sales, and Tech teams to optimize conversion funnels and enhance overall user journeys.
Key Requirements & Qualifications
1. Experience
2–3 years of Performance Marketing experience within a digital marketing agency setting.
Minimum 1 year of hands-on experience directly managing and optimizing app marketing campaigns.
2. Platform & Domain Expertise
Deep, practical knowledge and strong execution skills on Meta Ads Manager and Google Ads platforms.
Good understanding of conversion funnels, event tracking setups, attribution models, and campaign measurement frameworks.
3. Analytics & Tool Proficiency
Proven experience utilizing mobile and web attribution/analytics tools, specifically Google Analytics 4 (GA4).
Excellent analytical abilities with advanced Excel skills, including VLOOKUP, pivot tables, and complex formulas.
4. Performance Measurement
Ability to analyze and present app install performance, including total paid installs generated, average CPI, campaign spend, and conversion performance.
Strong understanding of user acquisition, app registrations, revenue generation, and campaign profitability.

Skills
Performance Marketing

Experience
2-3 yrs

Work arrangement
No