Senior Manager – GTM & Commercial Marketing

Designation: Senior Manager – GTM & Commercial Marketing
Office Location: Mumbai
Position Description:
We are seeking a versatile Manager - Growth & Marketing to drive integrated B2B marketing communications, brand building, content marketing and end-to-end event and community management within the AdTech, MarTech and digital advertising ecosystems in India, SEA & MEA regions.. This role owns the marketing calendar, brand narrative and event strategy, while partnering closely with sales and strategic accounts to amplify reach and engagement.
The ideal candidate combines strong marketing craft, brand storytelling, content strategy, campaign execution and flawless event management, with the ability to translate complex programmatic, DSP and digital media capabilities into compelling customer-facing narratives.
Primary Responsibilities:
1. Events, Community & Experiential Marketing
Event Strategy & Ownership: Own the end-to-end planning, budgeting, logistics and execution of industry events, roundtables, webinars, executive forums, conferences and sponsorships — from concept to on-ground delivery.
Experiential Marketing: Design immersive brand experiences and event formats that strengthen brand recall and deepen engagement with advertisers, agencies and ecosystem partners.
Event Calendar Management: Build and manage an annual marketing events calendar aligned to industry conferences, award shows and speaking opportunities.
Vendor & Stakeholder Coordination: Manage relationships with event agencies, venues, vendors and internal stakeholders to ensure seamless, on-brand execution within timelines and budget.
Post-Event Marketing: Drive post-event content (recaps, photo/video assets, social amplification, follow-up communications) to extend the marketing value of every event.
2. Brand, Content & Product Marketing
Market Positioning & Narrative: Build and solidify brand positioning as a top-tier DSP/programmatic platform, translating complex AdTech, data and measurement capabilities into clear, compelling marketing messaging.
Thought Leadership & Content Marketing: Oversee the end-to-end production of industry reports, whitepapers, podcasts, webinars, articles and executive-led content that strengthen brand authority and visibility across the advertising ecosystem.
Go-To-Market (GTM) Marketing: Design GTM and messaging frameworks for new product features, tech integrations and capability launches to support market adoption.
Ecosystem & PR Engagement: Secure speaking engagements, industry awards, media coverage and participation in premier AdTech and digital marketing forums.
3. Integrated Marketing Campaigns
Multi-Channel Marketing Campaigns: Plan and execute integrated marketing campaigns across digital media, LinkedIn, email marketing, programmatic channels and events to build brand awareness and audience engagement.
Marketing Collateral & Sales Enablement: Develop high-impact marketing assets, pitch decks, brochures, case studies, customer proof points and ROI narratives that support sales conversations and shorten deal cycles.
Co-Marketing Partnerships: Build strategic co-marketing initiatives with agencies, advertisers, publishers, data partners and tech vendors to extend brand reach.
Marketing Performance & Analytics: Track and report on marketing performance metrics (engagement, reach, share of voice, campaign ROI, event attendance/impact) to continuously refine strategy.
4. Strategic Account & Ecosystem Marketing
Account-Based Marketing (ABM): Build tailored marketing programs and content targeting priority enterprise verticals and key strategic accounts.
Client & Partner Engagement: Support strategic account relationships through marketing touchpoints, executive presentations, curated event invitations and tailored content.
Cross-Functional Alignment: Establish strong feedback loops across Product, Sales and Customer Success to continuously refine marketing messaging and positioning.
Required Skills:
Experience: 8–10 years of experience in B2B Marketing, Brand Marketing, Content Marketing or Event/Experiential Marketing within AdTech, MarTech, SaaS or Digital Media sectors (direct experience with DSPs or programmatic platforms strongly preferred).
Events Expertise: Demonstrated, hands-on experience conceptualizing and executing marketing events, conferences, sponsorships or roundtables end-to-end.
Technical & Domain Expertise: Strong grasp of the digital advertising ecosystem, programmatic media buying, audience data capabilities and marketing measurement.
Analytical Mindset: Proficiency in marketing data storytelling and tools such as Google Analytics, Power BI/Excel and CRM/marketing automation platforms to demonstrate marketing impact.
Tool Proficiency: Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce), LinkedIn Campaign Manager and event management platforms.
Strategic Communication: Exceptional written, verbal and presentation skills, with experience building relationships with C-suite executives, senior agency leaders and enterprise buyers.
Education: Bachelor's or Master's degree in Marketing, Communications, Business Administration or a related field.
About Affle:
Affle 3i Limited (NSE: AFFLE and BSE: 542752) is a global technology company enabling verticalized AI-led consumer conversions for advertisers globally,

Skills
Power BI, Excel, Digital Marketing, Google Analytics, Email Marketing, Salesforce, CRM

Experience
8 - 10 Years

Employment type
Full Time

Work arrangement
No