SENIOR EXECUTIVE - WOOD FINISHES TECHNOLOGIST

Location:
Delhi, DL, IN
Areas of Work: Sales & Marketing Job Id: 15075
External Job Description
Business objectives
Work with Contractors & Regional TE on key products and support in developing the product & doing high end comprehensive market trial. Conversion of FM for High end PU+ Product.
Technical Assistance
Provide technical assistance pre-and-post product trial to Applicators, Regional TE & FM. Undertake on-site sampling for new products with the help of Marketing, R&T and Application team to establish the product performance before its launch. Provide technical input to Marketing, R&T for product improvement. Provide Support to Sales Team in complaint handling and inputs to R&T for further product improvement.
Market Development
Identify and engage with Woodfin applicator for the purpose of market expansion and upgradation. Discuss & co-ordinate with MKTG/Sales/TF team to understand the regional market requirements and develop products to cater specific requirements. Develop USP for products, applications to gain competitive advantage over competition. Track the launch & seeding for new products and ensure they are driven in each India 1 Regions.
Training & Development
Coordinate and arrange product training for Sales/Spec/Application team and promotional activity for key contractors /applicators & FM team.
Market Intelligence & Branding Activities
Study competition (product/price/promotion/place) with the help of Sales/Spec/Application Team and develop SWOT analysis of key categories. Develop/modify product brochures, leaflets for key product category for key segment, prepare starter kit of cured samples of Repair Range and circulate among team members. Plan Exhibition and regional meets with support of sales & spec team for successful promotion of entire product range.

Experience
5+ yrs

Work arrangement
No