Product Marketing & Technology Enablement Specialist

About the Opportunity
Williston Financial Group (WFG) is expanding its AI, Technology & Solutions (ATS) initiatives, developing innovative platforms that help title agents, sales teams, and real estate professionals work more efficiently.
Our growing product portfolio includes WFG Remit, FieldMT, WFG Prompts, and other AI-powered business solutions.
We're seeking an experienced Product Marketing & Technology Enablement Specialist to support product marketing, corporate communications, technology rollouts, sales enablement, and customer success.
This is a cross-functional role working closely with WFG's enterprise marketing and communications leadership and the ATS team. You'll help coordinate media and PR initiatives, support marketing efforts across WFG, MyHome, Agency, and Direct operations, and ensure our technology products are effectively introduced, understood, and adopted.
The position is ideal for someone with a strong marketing background, solid title industry knowledge, and the ability to work comfortably with technology platforms and business users.
Key Responsibilities
Marketing, PR & Communications
Support corporate marketing initiatives, product announcements, press releases, media communications, and public relations activities.
Develop and edit marketing content, newsletters, email campaigns, presentations, social media assets, and promotional materials.
Coordinate product-related messaging with enterprise marketing leadership to maintain brand consistency.
Assist with creative production, content editing, basic video editing, and digital marketing campaigns.
Product Marketing & Launches
Coordinate go-to-market activities for ATS products, including launch campaigns, marketing materials, and product communications.
Develop product descriptions, value propositions, presentations, demonstration materials, and customer-facing resources.
Translate technical features into clear, practical business benefits for title agents and sales teams.
Work closely with ATS product owners, developers, and marketing leadership to support successful launches and ongoing product awareness.
Sales Enablement & Customer Success
Train sales representatives on ATS product capabilities, updates, and use cases.
Support product onboarding, customer demonstrations, account setup, and functional troubleshooting.
Create training guides, video tutorials, FAQs, knowledge bases, and other support resources.
Serve as a point of contact for product-related inquiries and coordinate technical escalations with the development team.
Gather customer feedback and identify opportunities to improve the onboarding and user experience.
Product Analytics, ROI & Performance
Monitor product adoption, user engagement, and platform activity through administrative dashboards and reporting tools.
Track marketing campaign performance, onboarding progress, customer retention, and product utilization.
Prepare regular KPI reports highlighting adoption trends, business impact, and opportunities for improvement.
Help measure marketing effectiveness and ROI through product engagement, sales opportunities, and customer activity.
Work with ATS leadership to improve adoption strategies, customer engagement, and overall product performance.
Required Qualifications
3–5+ years of professional experience in marketing, product marketing, corporate communications, sales enablement, or related business functions.
Strong knowledge of the title insurance, title agency, or real estate settlement industry is required.
Experience in digital marketing, content development, copywriting, editing, and marketing communications.
Experience supporting product launches, marketing campaigns, or customer-facing technology initiatives.
Ability to learn software platforms and explain product functionality to nontechnical audiences.
Experience supporting sales teams through product training, onboarding, presentations, or educational materials.
Familiarity with CRM platforms, marketing analytics, administrative dashboards, and performance reporting.
Strong written and verbal communication, organization, and cross-functional collaboration skills.
Ability to manage multiple assignments independently while working closely with marketing and ATS leadership.
Ability to work on-site in St. Augustine, Florida, including relocation if necessary.
Preferred Experience:
Experience with SaaS products, AI-powered platforms, CRM solutions, or real estate technology.
Familiarity with HubSpot, Salesforce, SugarCRM, or similar CRM systems.
Proficiency with Canva, Adobe Creative Cloud, video editing, or other digital content creation tools.
Knowledge of title industry platforms such as AMS, SoftPro, RamQuest, ResWare, or Qualia.
Experience with product analytics, marketing automation, campaign reporting, and customer engagement metrics.
Exposure to corporate PR, media coordination, press releases, and enterprise brand communications.
The Ideal Candidate
We're looking for a marketing professional who is creative, organized, analytical, and comfortable working with technology.
You should be equally confident preparing marketing materials, coordinating a product launch, training a sales representative, assisting a title agent with a new platform, and reviewing engagement metrics to understand what's working.
This is not a traditional IT help desk, software engineering, or management position. It's a hands-on role combining marketing execution, product enablement, customer success, and performance analysis.
If you have a strong title industry background, practical marketing experience, and an interest in AI and emerging technology, we'd love to hear from you.

Skills
Video Editing, Digital Marketing, Copywriting, Salesforce, CRM, Customer Success, Onboarding

Experience
3-5 yrs

Work arrangement
No