Influencer & Community Manager

Job Location
BUDAPEST GO - LIBERTY
Job Description
Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.
We’re building a new Influencer & Community team within our Central Europe organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations.
Overview of the role:
As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimization — driving brand relevance, trust, and measurable impact across P&G’s portfolio.
Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.
Working closely with Media, Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.
This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
What you’ll do:
Influencer & Creator Strategy & Execution
Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance
Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
Build and manage relationships with creators and agencies
Own campaign delivery end-to-end, managing the cooperation with agency: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation
Community Engagement & Advocacy
Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
Monitor sentiment, manage risks and escalate issues where required
Develop and maintain community guidelines, response frameworks, and escalation protocols
Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices
Content & Social Ecosystem Integration
Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
Identify high-performing content for cross-channel amplification (organic + paid)
Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
Social Listening, Trends & Insights
Monitor social conversations, trends, and competitor activity
Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
Governance, Compliance & Best Practices
Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations
Provide guidance to internal teams and creators on disclosure and compliance standards
What we offer you:
Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.
Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.
Competitive Compensation and Benefits: P&G takes a Total Rewards approach, meaning that on top of your salary, which is reviewed annually, you can expect a wide range of benefits. These include an employee pension plan, a company-contributed share purchase plan, private medical care, life and disability insurance, enhanced sick-leave support, and your very own ‘Flex Fund’, which enables you to allocate a portion of your benefits package to the areas that matter most to you.
Flexibility & Work-Life Wellbeing: We know that people do their best work when they have the right balance and support. Our ways of working are designed to help employees manage professional and personal commitments, with options such as occasional work from home, flexible work schedules and wellbeing programmes that help employees thrive both at work and beyond.
Job Qualifications
What you’ll bring
Experience in influencer marketing, creator partnerships, or social media. Exposure to consumer brands is an advantage
Proven record of managing end-to-end influencer/creator campaigns, from briefing through to reporting
Strong understanding of the Hungarian creator landscape and platform dynamics
Ability to connect creator storytelling with broader brand engagement
Data-driven mindset, with the ability to analyze performance and optimize campaigns
Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
Ability to balance strategic thinking with hands-on execution
Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
Genuine enthusiasm for the Consumer Goods industry, staying updated on trends and emerging creators, products and brands.
Proficiency in English, both written and spoken.
P&G is committed to fair pay, transparent compensation principles, and a diverse and inclusive workplace. The stated salary range applies to this role and is established using objective criteria, such as job scope, level, and relevant market benchmarks. The final offer within this range will be determined based on the candidate’s experience, skills, and qualifications.
At P&G, salaries are based on a comprehensive evaluation process including relevant experience and qualifications credited within our salary ranges. Total rewards may include base salary, variable compensation (where applicable), and benefits. As part of our commitment to provide a superior employee experience, we offer a comprehensive and competitive Total Rewards package that contributes to employees feeling Valued and Rewarded.
Compensation is reviewed regularly and may evolve based on performance, impact, role scope, and market range changes, in line with company policy and local regulations, with future earning potential extending beyond the posted range depending on impact.
*Subject to applicable taxes
Please apply by submitting your CV in English!
Who we are?
P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re th