Marketing Officer, CRM

Manage and optimize member loyalty program and other marketing initiatives to achieve company objectives
Implement CRM campaign and customer automation for driving the growth of member acquisition, retention and reactivation as customer lifetime cycle
Analysis the member database to formulate CRM plan and programs includes members activities for sales and customer loyalty growth
Work closely with internal cross-functional teams and extend teams to ensure accuracy of all deliverables and promotions within designated timeline
Review and evaluate performance of marketing campaigns, and assess against goals (ROI and KPIs)
Support ad-hoc projects and assignment as required

Skills
CRM