Senior Strategic Communications and Content Manager

We are currently seeking a high calibre professional to join our team as a Senior Strategic Communications and Content Manager
In this role you will:
Strategic Narrative and Thought Leadership
Commission and curate proprietary research insights, via in-house and external research partnership - on GC market dynamics, customer behaviors and needs across personal, enterprise and business-owner audiences
Create a strategic narrative and maintain a message house for Global Chinese, ensuring it stays relevant across GC audiences and markets
Curate the GC narrative with a tailored messaging angle that appeal to Chinese government and regulators
Build thought leadership and content assets around GC narrative, and attribute these via designated spokespersons
Content Amplification and Campaign
Own the amplification of GC thought leadership and content across owned, social, paid media and partnership
Coordinate with Comms to amplify proprietary insights and thought leadership in priority Chinese-language, financial and business media across GC market, via designate spokespersons
Curate speaking opportunities for designated spokespersons, and create the content of proprietary GC client events, panels and roundtables
Internal and Stakeholder Engagement
Prepare regular newsletter, podcast, townhall, etc. to elevate GC awareness within HSBC and across market featuring GC development and success stories
Create and maintain a master deck for management briefing to wider stakeholders in the organization across markets
To be successful you will need:
Proven experience in strategic narrative, thought leadership, or brand strategy (ideally within financial services / wealth / banking), with the ability to translate complexity into clear executive messaging.
Strong understanding of Global Chinese (GC) market dynamics and customer needs across business segments (or clear evidence of quickly building domain expertise).
Track record of building and maintaining a message house and strategic narrative that stays consistent yet adaptable across audiences and markets.
Ability to develop thought leadership platforms and content assets (e.g., reports, POVs, op-eds, speeches, executive talking points) and manage spokesperson attribution.
Experience curating high-impact speaking opportunities and producing content for client events, panels and roundtables (agenda, scripts, narratives, briefing packs).
Outstanding written and spoken communication; Chinese language capability (Mandarin/Cantonese) and comfort working in bilingual environments preferred.

Experience
5+ yrs