Senior Digital Product Manager (Ecommerce)

GCI's Senior Digital Product Manager will lead the definition and delivery of the Digital product vision and roadmap, ensuring components and platforms work together to support a wholistic digital customer experience. Manage the evolution and performance of digital marketing solutions and platforms across digital channels. Apply a deep understanding of enterprise strategy, customer journeys, and connected systems to guide digital product decisions and investment prioritization. Collaborate closely with key stakeholders and cross‑functional partners to translate customer and business needs that streamline processes, maximize operational effectiveness, and demonstrate direct and measurable results.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Focus Areas – Ecommerce:
Responsible for the management and performance of ecommerce capabilities across digital channels. Owns the ecommerce product vision and roadmap, translating business strategies and priorities into planned, sequenced initiatives that support growth in digital sales penetration, order conversion, average order value, and reductions in cost‑to‑serve. Accountable for ecommerce experience quality, including UX/UI coherence, journey optimization, and business‑case‑driven prioritization to drive revenue growth and conversion performance. Reviews digital customer journey and performance data to identify opportunities for improvement and uses SAFe Agile methodology to define product features and requirements in collaboration with Application Technology teams. Works in close alignment with the Digital Product Manager overseeing self-service capabilities.
Cross‑Functional Delivery & Agile Execution
Collaborate with Marketing, CX, IT, and Customer Service to define features and feature acceptance criteria.
Partner with Application Technology to support Agile delivery, QA, demos, and release activities.
Facilitate communication on scope, timelines, and status for assigned initiatives.
Lead onboarding and training efforts for new features, ensuring documentation and adoption readiness.
Participate in system demos, testing, and evaluation of delivered business value.
Additional Senior Level Expectations:
Lead cross‑functional alignment across multiple teams and initiatives to ensure cohesive delivery of digital strategy.
Serve as a primary interface between business leadership and Application Technology for digital execution and prioritization.
Oversee Agile delivery practices across products, ensuring consistency, quality, and value realization.
Drive organizational adoption of new digital capabilities through change management, enablement, and stakeholder engagement.
Mentor other product managers and elevate product management maturity across the organization.
Vision, Strategy & Roadmap
Define and evolve digital features and products within assigned roadmap.
Translate business objectives and customer needs into clear product requirements and user experience enhancements.
Complete customer journey mapping and Business Process Mapping (BPM) for assigned products or initiatives.
Define success metrics and report progress to leadership.
Contribute recommendations to the digital roadmap based on customer insights, analytics, and stakeholder input.
Ensure product completeness for assigned solutions across delivery cycles.
Lead product strategy and vision for major digital platforms or experience domains across the enterprise.
Own and evolve end‑to‑end customer experience strategy, ensuring alignment across channels and touchpoints.
Define long‑term product roadmaps that align digital investments with enterprise strategy and measurable business outcomes.
Guide teams in advanced customer journey orchestration, BPM, and experience innovation.
Act as a strategic advisor to leadership on digital experience direction and investment prioritization.
Additional Senior Level Expectations:
Lead product strategy and vision for major digital platforms or experience domains across the enterprise.
Own and evolve end‑to‑end customer experience strategy, ensuring alignment across channels and touchpoints.
Define long‑term product roadmaps that align digital investments with enterprise strategy and measurable business outcomes.
Guide teams in advanced customer journey orchestration, BPM, and experience innovation.
Act as a strategic advisor to leadership on digital experience direction and investment prioritization.
Platform Ownership, Optimization & Enablement
Manage day‑to‑day product ownership for assigned digital platforms.
Partner with analytics and business teams to monitor performance, identify optimization opportunities, and support test‑and‑learn initiatives.
Stay current on digital trends and platform capabilities and recommend improvements.
Coordinate with owners of adjacent systems to enable required functionality.
Ensure platforms effectively support marketing campaigns and operational needs.
Additional Senior Level Expectations:
Own platform strategy, governance, and investment prioritization across the digital ecosystem.
Drive data‑driven decision‑making using advanced analytics to optimize customer experience, conversion, and operational efficiency.
Evaluate emerging technologies and lead platform evolution to maximize return on digital investment.
Establish standards for platform integration, scalability, and sustainability.
Influence enterprise architecture decisions related to digital experience and customer data.
COMPETENCIES:
ACCOUNTABILITY- Takes ownership for actions, decisions, and results; openly accepts feedback and demonstrates a willingness to improve.
BASIC PRINCIPLES - Interacts with people in a way that builds mutual trust, confidence, and respect; adheres to GCI’s Code of Conduct for Employees – the Basic Principles.
COLLABORATION - Works effectively with others to accomplish common goals and objectives; maintains positive relationships even under difficult circumstances.
Strong cross functional collaboration skills, with the ability to build trust, work effectively at all levels of the organization, and develop relationships that support key priorities.
Strong ability to influence without authority and coach leaders while navigating organizational resistance or ambiguity.
Ability to facilitate meetings, guide discussions, manage time, and ensure clear next steps and accountability.
COMMUNICATION- Conveys thoughts and expresses ideas appropriately and professionally.
Excellent verbal, written, and digital communication skills, with the ability to effectively communicate complex concepts to non‑technical audiences.
Ability to produce and deliver clear and concise presentations, dashboards, reports, and white papers.
COMPLIANCE - Follows internal controls; protects confidential information; abides by GCI’s Code of Business Conduct & Ethics.
CUSTOMER FOCUS - Demonstrates commitment to service excellence; gives high priority to customer satisfaction.
RELIABILITY - Consistently follows through on assigned tasks as expected; demonstrates timely attendance at meetings, training, and other work obligations.
RESULTS - Uses a combination of job knowledge, initiative, sound decision making, innovation, adaptability, and problem solving.
Demonstrated knowledge of technical digital concepts and tools, including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.
Skilled at delivering projects in areas such as Website development, Responsive User Experience (UX) Design, Mobile Apps, Cloud Based Solutions, E-Commerce, Customer Relationship Management (CRM), Customer Data Platform (CDP), or Content Management.
Skilled at modeling customer journeys using Business Process Mapping (BPM) to map customer and user experiences when designing solutions.
Knowledge of marketing automation.
Ability to translate complex digital marketing and technical concepts into clear, actionable discussions that foster shared understanding.
Ability to identify and recommend the effective use of digital tools to enhance and improve the digital customer experience.
Ability to work confidently within Agile delivery to define re

Skills
Product Management, Agile, Digital Marketing, CRM, Onboarding, Documentation