Brand Manager

Develop and execute brand and marketing strategies aligned with business and sales objectives.
Lead marketing for assigned real-estate projects from pre-launch through launch and post-launch.
Develop project positioning, communication strategy, messaging, campaign themes, and customer propositions.
Plan and execute integrated campaigns across digital, social media, performance marketing, outdoor, print, events, PR, and other relevant channels.
Manage creative, media, digital, PR, and other external agencies.
Develop marketing collateral including brochures, presentations, digital assets, website content, and sales support material.
Conduct competitor, consumer, and market analysis to identify opportunities.
Work closely with Sales, CRM, Business Development, Design, Finance, and senior management.
Track campaign performance, lead quality, CPL, conversion, engagement, and marketing ROI.
Manage marketing budgets and ensure effective utilisation of spends.
Evaluate and manage agencies and vendors to ensure timely and high-quality delivery.
Identify emerging marketing trends, technologies, and consumer behaviours and incorporate relevant opportunities into the brand strategy.

Skills
Performance Marketing, Business Development, CRM

Experience
5+ yrs

Work arrangement
No