Content Marketing Specialist

About KaChick Luxury
KaChick Luxury brings together photography, visual storytelling, and the world of luxury brands.
Our portfolio features projects spanning luxury retail, boutique environments, brand launches, and visual asset creation, including projects featuring Dolce & Gabbana in Bangkok, Coty at Changi Airport, and Giorgio Armani Beauty in Seoul.
We want to help prospective clients and partners understand our work, our capabilities, and the thinking behind each project. Through compelling content and thoughtful relationship-building, we aim to strengthen our presence and create new business opportunities.
KaChick Luxury is part of KaChick, whose broader mission is to help people create, capture, and keep meaningful memories.
The role
We are looking for a hands-on Content Marketing Specialist with around 2–3 years of relevant experience to help grow KaChick Luxury’s visibility and support business development.
You will work directly with the founder to develop content for LinkedIn, our blog, and other relevant channels. You will turn project materials, founder perspectives, and industry insights into stories that communicate our capabilities and connect with prospective clients and partners.
Alongside content creation, you will research potential clients, identify relevant contacts, write personalised outreach, and follow up on promising conversations.
This is a content-first role with a meaningful business-development component. We want someone who can write a compelling article, shape a strong project case study, and start a thoughtful conversation with a potential partner.
You will help shape the strategy and execute it—not simply prepare plans or schedule posts.
What you will do
Content strategy and planning
Develop a practical content strategy aligned with KaChick Luxury’s positioning, target audiences, and business priorities.
Define content themes for the founder’s LinkedIn profile, the company’s social presence, and our blog.
Research the questions, interests, and challenges of prospective clients and partners.
Maintain an editorial calendar with clear topics, formats, deadlines, and publishing priorities.
Identify opportunities to share project stories, founder perspectives, industry observations, and useful insights.
Give each piece of content a clear purpose, whether building credibility, explaining our capabilities, encouraging enquiries, or supporting business conversations.
Writing and content creation
Write and edit LinkedIn posts, blog articles, project case studies, website copy, and selected email materials.
Turn founder conversations, voice notes, rough ideas, and business updates into polished content that preserves the founder’s voice.
Develop project stories that explain the brief, context, approach, and deliverables, with outcomes included where available and approved.
Create content relevant to luxury brands, beauty, retail environments, brand experiences, photography, and visual storytelling.
Write with clarity, substance, and a thoughtful tone—without exaggerated claims, generic AI language, or luxury clichés.
Repurpose longer articles and case studies into social posts, carousels, short insights, and outreach materials.
Create simple visual assets using Canva or coordinate layouts using approved photography and brand materials.
Manage drafts, revisions, approvals, publishing, and content organisation.
Apply basic SEO practices to blog content, including relevant topics, clear headings, internal links, and descriptive page titles.
Check facts, image permissions, client references, links, and brand consistency before publication.
Prospect research and personalised outreach
Work with the founder to define priority sectors, markets, potential clients, and partnership opportunities.
Research relevant brands, agencies, and businesses, documenting why each prospect could be a good fit.
Identify appropriate contacts in marketing, brand, communications, retail, events, and related functions.
Build and maintain organised prospect lists and outreach trackers.
Draft personalised LinkedIn connection requests, introductory messages, emails, and follow-ups.
Connect a prospect’s interests or needs with relevant KaChick Luxury projects and capabilities.
Use approved case studies and articles to support introductions and ongoing conversations.
Engage thoughtfully with relevant people and industry discussions.
Conduct outreach through agreed channels and approval workflows, respecting privacy, platform rules, and the founder’s reputation.
Avoid generic mass messaging, unsupported promises, and unauthorised automation.
Business-development coordination
Respond to initial interest within agreed guidelines and gather information about needs, project fit, and timing.
Help arrange introductory calls and prepare concise background notes for the founder.
Draft meeting recaps, share relevant materials, and track agreed next steps.
Keep prospect records current so promising conversations do not get lost.
Identify when a conversation needs the founder’s input and provide a clear handover.
Support the preparation of capability presentations and proposal materials using approved information.
The founder will lead commercial proposals, pricing decisions, negotiation, and closing. Your role is to help create, qualify, and develop opportunities.
Performance and improvement
Track content performance across LinkedIn, the blog, and other agreed channels.
Monitor relevant engagement, website visits, enquiries, outreach responses, qualified conversations, and introductory meetings.
Assess the quality and relevance of results—not simply impressions, follower counts, or message volume.
Use questions and feedback from prospects to improve content and messaging.
Test different topics, formats, opening lines, and outreach approaches.
Prepare concise weekly updates covering published content, outreach progress, promising opportunities, and recommended next steps.
Who you are
Essential requirements
Around 2–3 years of relevant experience in content marketing, copywriting, social media marketing, communications, or a related role.
Excellent written English, strong editing skills, and attention to detail.
A portfolio demonstrating short-form and longer-form writing, such as LinkedIn posts, articles, website copy, or case studies.
Ability to turn incomplete or loosely expressed ideas into clear, engaging content.
Comfortable interviewing a founder or project team to draw out useful stories and insights.
Understanding of how content can support credibility, enquiries, and business development.
Some experience with personalised outreach, prospect research, partnerships, lead generation, or sales support.
Comfortable initiating professional conversations and following up respectfully.
Strong organisational skills and reliable follow-through.
Comfortable managing content calendars, spreadsheets, CRM tools, or simple trackers.
Good judgement about confidentiality, brand voice, accuracy, and when to seek approval.
Comfortable working independently and directly with a founder in an early-stage business.
Willing to own both the thinking and the hands-on execution.
Nice to have
Experience in luxury, beauty, hospitality, retail, design, photography, events, or creative services.
Experience writing for founders, executives, or professional audiences on LinkedIn.
Experience developing project case studies, capability presentations, or client-facing materials.
Experience supporting B2B partnerships or relationship-led business development.
Familiarity with SEO, website publishing tools, and basic content analytics.
Experience using Canva, Airtable, Notion, Google Workspace, LinkedIn Sales Navigator, or CRM tools.
Experience with Hong Kong, Singapore, Japan, Indonesia, or wider APAC markets.
Cantonese, Mandarin, Japanese, Bahasa Indonesia, or another relevant regional language.
Why join KaChick?
You will work directly with the founder and help shape how KaChick Luxury tells its story, presents its work, and builds business relationships.
Your contribution will go beyond keeping channels active. You will help turn projects and ideas into compelling content, and turn relevant interest into real conversations.
This role is ideal for someone who enjoys writing, understanding an audience, taking initiative, and seeing how their work contributes to a growing business.

Skills
SEO, Copywriting, Social Media Marketing, Business Development, Lead Generation, CRM, Negotiation

Experience
2-3 yrs

Work arrangement
Yes