Creative Strategist (Direct Response, Fully Remote)

About Auri
Auri makes functional mushroom gummies that help people feel like themselves again. We’re an eight-figure US brand with over 1M customers, and Meta is our main growth channel.
The Role
You own the copy behind our paid social ads: the concepts, hooks, leads, and scripts that turn ad spend into revenue. This is a writing-first role for someone fluent in direct response, including awareness levels, market sophistication, mechanism, and hook, lead, proof, and offer architecture. You turn customer insight and performance data into ads that convert, and use AI to do it faster.
What You’ll Work With
Six figures in monthly Meta spend. Your ads get real budget fast
A large creator program, so fresh raw footage is always available
Clear performance data on every ad
Pay that grows as your ads scale
What You’ll Do
Write hooks, leads, scripts, and advertorials built on a clear mechanism
Study Meta Ad Library, TikTok, and top DTC brands to find what’s driving spend and why
Build concepts mapped to awareness level and market sophistication
Use Higgsfield and other AI video and image tools to create and test concepts at volume
Write briefs clear enough that editors and creators can execute without back-and-forth
Read hook rate, hold rate, CTR, and ROAS to decide what to kill and what to scale
Turn winning ads into new hooks, leads, angles, and formats
Required
Proven direct response experience, with ads that scaled for ecommerce brands
Fluency in awareness levels, market sophistication, and hook, lead, mechanism, proof, and offer architecture
A clear point of view on why specific ads work or fail
Hands-on with AI tools like Higgsfield, Claude, and ChatGPT every day
Comfortable producing high volume and iterating fast on data
Fluent English, written and spoken
Self-directed. You take a goal and run with it
Preferred
Supplement, health, or wellness experience
Long-form experience: VSLs, advertorials, native ads
Compensation
Flat retainer per month plus a percentage of ad spend on your ads, agreed together. No cap. Your winners pay you for as long as they run.
This is not a 9-to-5. You get paid when your ads win.
Hiring Process
Apply with links to ads you’ve written and the spend or results behind them
Written test: break down a winning ad and write new hooks and leads
Trial script for one of our products

Work arrangement
Yes