Social Media Marketing Manager

Content & Social Media Manager
Location: Kolkata (Work from Office)
Company: Discov Accessories
Employment Type: Full-time
Role: Social Media Manager
About Discov
Discov is a fast-growing D2C fashion accessories brand. We design and sell premium jewellery, handbags, belts, and fashion accessories through our website and social platforms, with a strong focus on storytelling, community building, and content-led growth.
Role Overview
We are scaling up and expanding our team, looking at self-motivated individuals who can lead a team.
We are looking for a creative, data-driven, and execution-focused individual.
You will get the scope to work with the team and build one of India's fastest-growing fashion accessory brands through compelling content, strong community engagement, and trend-driven campaigns.
Key Responsibilities
Social Media
Instagram, Facebook, Pinterest, YouTube Shorts and future platforms.
Create monthly content calendars.
Build campaigns to increase reach, engagement and followers.
Track competitors and emerging trends in fashion and social media.
Content
Ideate reels, carousels, stories and static posts.
Coordinate with graphic designers, video editors.
Write captions that reflect Discov's premium yet approachable brand voice.
Ensure consistent visual identity across all platforms.
Campaign Execution
Plan launches for new collections.
Execute festive and seasonal campaigns.
Drive UGC (User Generated Content) initiatives.
Influencer & Creator Marketing
Explore and coordinate collaboration campaigns.
Track campaign performance and content delivery.
Build long-term creator relationships.
Qualifications
Strong skills in Social Media Marketing to manage platforms, grow audiences, and improve content performance.
Ability to develop and implement Content Strategy tailored to brand goals, target audience, and platform best practices.
Excellent Communication skills, including clear written communication, visual storytelling collaboration, and community management.
1–3 years of experience in social media or digital marketing, preferably in fashion, lifestyle, or consumer brands.
Familiarity with social media tools (e.g., Meta Business Suite, Instagram analytics, scheduling tools) and basic understanding of performance metrics.
Creative mindset with a strong sense of aesthetics and understanding of contemporary fashion and accessories trends.
Skills
Strong understanding of Instagram.
Expertise in Reels strategy.
Trend spotting.
Social media shoot planning, coordination, execution
Passionate about fashion and accessories.
Highly creative with strong aesthetic sense.
Self-driven and execution-oriented.
Comfortable working in a startup environment.
Want to grow your career with a fast growing fashion startup - apply in LinkedIn / email us at communication@discovaccessories.com

Skills
Social Media Marketing

Experience
1-3 yrs

Work arrangement
No