Marketing Head Immunology

Salary Range:
€80,400.00 - €149,200.00
Job Description Summary
As Marketing Head Immunology, you will lead the localization and execution of the Therapeutic Area and brand strategy, translating international direction into impactful local plans that improve outcomes for patients and customers while delivering sustainable business growth.
You will have end-to-end responsibility for the commercial strategy across the brand lifecycle, from pre-launch and launch through growth and lifecycle management. You will shape the go-to-market model, customer segmentation, omnichannel engagement strategy and marketing investment approach, ensuring a strong and differentiated customer experience.
Working in close partnership with Medical, Sales, Value & Access and other cross-functional partners, you will lead an integrated Therapeutic Area team and ensure strong strategic alignment, launch readiness and execution excellence.
You will also play an important people leadership role, building capabilities and developing a diverse, future-ready talent pipeline.
Job Description
Key ResponsibilitiesBrand Strategy & Localization
Lead the localization and development of the Therapeutic Area and brand strategy and One Brand Plan for priority brands, aligned with international and regional direction.
Translate customer, patient, market and competitive insights into clear strategic priorities and opportunities.
Localize customer and content strategies, maximizing the reuse of international content while ensuring relevance for local audiences.
Develop audience-specific omnichannel campaigns and customer journeys based on segmentation, customer needs and channel preferences.
Lead the development of patient journey solutions, services and activation programs aligned with the overall Therapeutic Area strategy.
Provide local market insights and strategic input to international and regional teams throughout the product lifecycle.
Own relevant market research and synthesize insights on market dynamics, competition, customer behavior and unmet needs to continuously strengthen strategy.
Ensure effective content governance, tagging and review processes in accordance with applicable company and regulatory requirements.
Go-to-Market Model & Customer Engagement
Shape the optimal go-to-market model by analyzing customer and patient distribution, market concentration, potential and engagement needs.
Lead customer segmentation and tiering in line with international guidance and translate segmentation into actionable engagement strategies.
Define the optimal marketing mix and investment model across priority customer segments and channels.
Develop and implement omnichannel engagement strategies designed to maximize customer reach, relevance and impact.
Establish customer coverage principles, including engagement frequency, channel mix and field versus marketing ownership.
Continuously evaluate customer journeys, engagement data and feedback to improve the overall customer experience.
Partner with international and regional teams to share campaign insights, learnings and best practices and adapt strategies where required.
Leverage advanced analytics, technology and AI-enabled solutions to inform strategic choices and optimize customer engagement and resource allocation.
Strategic & Operational Leadership
Translate strategy into clear annual brand and tactical plans with measurable objectives, KPIs, investments and resource allocation.
Lead brand forecasting, performance estimation, cost planning and relevant inputs into supply planning.
Drive performance reviews, business planning cycles and launch readiness reviews in partnership with cross-functional stakeholders.
Ensure full commercial readiness for upcoming launches and establish clear cross-functional accountabilities for launch excellence.
Monitor performance against agreed priorities and rapidly adapt plans based on new insights, market developments and performance indicators.
Brand & Tactical Execution
Lead the execution of marketing activities including digital and omnichannel campaigns, content deployment, patient activation initiatives and national HCP engagement activities.
Co-create HCP engagement approaches with Sales, ensuring strong field readiness and alignment with relevant regulatory and compliance requirements.
Lead the execution and continuous optimization of patient journeys and patient activation programs across appropriate channels.
Ensure consistent, high-quality implementation of brand initiatives, with clear measurement of effectiveness and timely optimization.
Drive capability building across the Therapeutic Area and brand organization to strengthen marketing and commercial excellence.
Cross-Functional Leadership
Lead the cross-functional Therapeutic Area and brand team, creating clarity around priorities, accountabilities and expected outcomes.
Partner closely with Medical, Sales, Value & Access and other key functions to ensure an integrated approach across strategy and execution.
Ensure customer, market, patient and competitive insights are effectively integrated into strategic decision-making.
Foster an outside-in mindset, ensuring external developments and evolving customer needs continuously inform strategy.
Build strong relationships with relevant external stakeholders, including healthcare professionals, key opinion leaders and patient organizations.
People Leadership & Culture
Build and inspire an engaged, high-performing marketing organization with clear objectives, accountability and a strong sense of purpose.
Coach and develop talent, strengthening individual capabilities and creating meaningful development and career opportunities.
Attract and retain future-ready talent while strengthening succession planning and commercial capabilities across the organization.
Foster an inclusive environment characterized by collaboration, curiosity, innovation and continuous learning.
Lead by example, demonstrating the Novartis leadership behaviors and encouraging transformation, high performance and a growth mindset.
Key Performance Indicators
Success in the role will be measured through a combination of business, customer, execution and organizational outcomes, including:
Therapeutic Area sales, market share and growth versus plan.
Launch readiness and post-launch performance.
Quality and execution of brand and tactical plans.
Effectiveness and quality of omnichannel customer engagement.
Customer reach, frequency, engagement and content effectiveness.
Patient activation and patient journey performance.
Forecast accuracy and disciplined management of marketing investments.
Effective reuse and localization of international content.
Quality and impact of customer, competitive and market insights.
Cross-functional alignment and delivery against agreed priorities.
Compliance with applicable regulatory and company standards.
Development of commercial capabilities, talent pipeline, succession strength and employee engagement.
What You’ll Bring to the RoleEducation
University degree in business, life sciences, economics, marketing or a related field.
MBA, postgraduate marketing qualification or other relevant advanced degree is an advantage but not required.
Languages
Fluency in English.
Italian language is nice to have.
Experience
Significant commercial experience within the pharmaceutical, biotechnology or innovative healthcare industry, spanning both marketing and preferably sales.
Proven experience managing brands across the full product lifecycle, including pre-launch and launch.
Strong track record of developing brand strategies and translating them into successful commercial execution.
Demonstrated experience driving brand performance, forecasting and managing significant marketing investments or P&L responsibilities.
Strong experience in customer segmentation, go-to-market strategy and omnichannel customer engagement.
Proven ability to lead complex cross-functional teams and collaborate effectively with Medical, Sales, Value & Access and other critical functions.
Direct people leadership experience, including coaching, talent development and performance management.
Experience engaging with external stakeholders such as HCPs, KOLs and patient organizations and translating external insights into strategic action.
International or regional experience would be an advantage.
Skills & Capabilities
Strong strategic marketing and brand management capabilities.
Excellent understanding of customer segmentation, omnichannel engagement and customer journey development.
Ability to translate complex customer, market and performance data into clear strategic choices and actionable plans.
Strong financial acumen, including budgeting, forecasting, investment prioritization and operational planning.
Proven ability to lead complex cross-functional initiatives and deliver launch readiness and execution excellence.
Strong digital mindset, with experience optimizing content and customer

Skills
Brand Management