Director of Marketing-US Specialty Animal Health Products

At PBI-Gordon Companies, and our subsidiaries PBI-Gordon Corporation, Pegasus Laboratories, and PetAg, Inc, our priority is people, pets, and the places they go. As employee owners, we support each other in building our careers as well as our companies. Our foundation is rooted in integrity, innovation, partnership, and pride. Come grow with us!
Reports to: VP of Marketing
Position Summary
The Director of Marketing is the senior marketing leader for an assigned U.S. animal health portfolio. This leader sets brand strategy, positioning, and growth plans for priority brands, aligned with overall business objectives. The Director partners with Sales, Medical Affairs, Regulatory, Market Access, Finance, and Supply Chain to turn strategy into commercial execution, including product launches and growth initiatives. The role owns or contributes significantly to revenue, market share, and profitability goals. It also manages marketing budgets and reports performance to senior leadership
Compensation & Benefits
Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
Competitive base salary with performance-based bonus opportunity
Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
Generous paid time off, paid holidays, and parental leave
Fitness and tuition reimbursement programs
Essential Duties & Responsibilities
Marketing & Brand Leadership
Develop and execute the U.S. marketing strategy for assigned animal health portfolio(s), aligned with overall business objectives.
Serve as the senior marketing owner for designated priority brands, with accountability for brand strategy, positioning, differentiation, growth plans, and lifecycle management.
Lead annual brand planning, including market assessment, customer segmentation, competitive analysis, business objectives, strategic priorities, and tactical plans.
Identify and capitalize on market opportunities, emerging trends, unmet customer needs, and competitive threats.
Develop strategies to maximize product adoption, customer value, revenue growth, and profitability.
Translate market research, customer insights, sales data, and competitive intelligence into clear commercial strategies.
Establish and monitor key brand performance metrics and adjust strategies based on business results.
People Leadership & Product Management
Directly manage and develop Product Managers, providing strategic direction, coaching, prioritization, and performance management.
Set clear objectives, priorities, decision rights, and performance expectations for Product Managers and other marketing team members.
Build the capabilities of the marketing organization through coaching, mentoring, talent development, and succession planning.
Ensure Product Managers develop high-quality brand strategies and execute effectively against agreed business priorities.
Foster a collaborative, results-oriented marketing culture that encourages innovation and customer-focused decision making.
Commercial & Cross-Functional Leadership
Partner closely with sales leadership, marketing operations and medical affairs to translate marketing strategy into effective commercial execution and field force engagement.
Lead cross-functional teams involving Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions.
Serve as a senior marketing representative on major business initiatives, product launches, and strategic projects.
Ensure alignment between marketing strategy, customer needs, field execution, and financial objectives.
Develop compelling sales and customer-facing materials, campaigns, programs, and other commercial resources.
Lead or support new product launches, indications, line extensions, partnerships, and other growth initiatives.
Business & Financial Management
Own or contribute significantly to brand and portfolio revenue, market share, and profitability objectives.
Develop annual marketing budgets and ensure effective allocation of resources across brands and initiatives.
Analyze financial and commercial performance and identify actions to improve business results.
Build business cases and recommendations for investments, new opportunities, and portfolio priorities.
Communicate brand and portfolio performance, risks, opportunities, and recommendations to senior leadership.
Market & Customer Insight
Develop a deep understanding of veterinarians, pet owners, distributors, online retailers, and other relevant animal health customers.
Leverage primary and secondary market research to identify customer needs and growth opportunities.
Monitor competitive activity, market dynamics, pricing, treatment trends, and changes in the animal health environment.
Ensure customer insights are incorporated into brand strategy and commercial execution.
Safety Responsibilities
Follow all company safety policies and procedures.
Participate in required safety training.
Report unsafe conditions, near misses, and incidents promptly.
Required Qualifications:
Education:
Bachelor’s degree in Marketing, Business, Animal Science, Life Sciences, or a related field; advanced degree preferred.
Experience:
10+ years of progressive marketing, commercial, or brand management experience, preferably within animal health, pharmaceuticals, biotechnology, or another related industry.
Demonstrated experience managing and developing marketing professionals, including at least 5 and ideally 7+ years of direct leadership of Product Managers.
Proven success developing and executing brand strategies that deliver measurable business results.
Experience leading cross-functional team