Canvassing Director

Founded in 1956, the Jacuzzi® Brand has grown to become the modern-day Jacuzzi Group, the premier manufacturer of functional products for the home and outdoor space found in more than 60 countries. Jacuzzi Bath Remodel is the fastest growing business unit of Jacuzzi Group with 13 successful locations launched nationwide in under 5-years. Jacuzzi Bath Remodel combines our premium materials, knowledgeable sales team, experienced in-house certified installers and over 70 years of proven excellence to deliver the highest standard of customer satisfaction.
Jacuzzi Bath Remodel is investing in new ways to reach homeowners directly — starting with a door-to-door canvass program built from the ground up. We're looking for a passionate Canvassing Director to design, launch, and scale a national door-to-door lead generation program. This is a builder's role: you will create the canvass playbook, hire and train the first wave of Canvassers, establish the territory strategy, technology, and performance culture.
TOTAL EARNING POTENTIAL- up to $250,000 (HIGHLY PERFORMACED BASED)
Compensation: Base salary of $80,000+ depending on experience, plus uncapped performance incentives.
Responsibilities of Canvassing Director:
Program Build & Strategy
Design the canvass program from the ground up — org structure, territory maps, staffing model, compensation plan, and standard operating procedures — Nationwide rollout across markets.
Set market-by-market canvass strategy based on population density, project history, seasonality, and local regulatory requirements
Establish and continuously refine lead qualification criteria and hand-off protocols so canvass-generated leads convert into booked and closed in-home demonstrations
Team Building & Leadership
Recruit, hire, onboard, and train Market Canvass Managers and frontline canvassers across all markets, building each team from zero
Build a high-energy and high-retention Canvassing culture
Build a formal training curriculum covering door-approach technique, objection handling, product positioning, safety, and compliance
Design a performance-based compensation and incentive structure that drives high-quality lead volume
Operations & Compliance
Ensure every market's canvass operation complies with local and state solicitation ordinances, permitting requirements, and do-not-knock regulations; maintain permits and licenses market by market
Manage day-to-day field operations including; shift scheduling, route assignment, safety protocols, and equipment, uniform, and ID badge standards
Own canvass performance metrics — doors knocked, contact rate, appointment-set rate, sit rate, and cost per qualified lead — and report results to executive leadership
Cross-Functional Collaboration
Partner with Sales leadership in each market to align scripting with in-home sales expectations.
Partner with Marketing to keep canvass messaging, offers, and branded materials consistent with broader lead-generation campaigns
Ensure alignment with Call Center Operations to schedule within sales capacity by market
Consistently improve technology stack for the program (canvass tracking/routing software, CRM lead hand-off, performance dashboards) in partnership with Marketing Operations and IT
Present canvassing program results, forecast, and investment recommendations to senior leadership on a regular cadence
Additional responsibilities as assigned
The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.
Requirements
Requirements of Canvassing Director:
Bachelor's degree preferred; equivalent Canvassing leadership experience will be considered
7+ years of experience in door-to-door canvassing, direct sales, or field lead-generation leadership — ideally in home improvement, solar, pest control, security, or a similarly regulated door-to-door vertical
Proven track record of building a canvass or direct-sales field organization from the ground up
Experience leading multi-market or multi-territory field teams, ideally across 10+ markets simultaneously
Working knowledge of canvass compliance requirements (local solicitation ordinances, permitting) and willingness to manage compliance market by market
Experience with canvass management/routing technology (e.g., SPOTIO or similar) and CRM lead hand-off (Salesforce or similar)
Strong recruiting and people-leadership skills; comfortable hiring and coaching both Market Canvass Managers and frontline canvassers
Data-driven approach to funnel management, with comfort owning and reporting on doors-knocked-to-closed-sale conversion metrics
Willingness to travel frequently (50%+) to markets nationwide, including some evening and weekend hours to match canvass shift schedules
Benefits
Paid time off (PTO)
401(k) with matching program
Medical insurance
Dental insurance
Vision insurance
Health savings account
Life insurance
A seat at the table with Marketing and Sales leadership in shaping company growth strategy

Skills
Lead Generation, Salesforce, CRM

Experience
7+ yrs

Work arrangement
Yes