Senior Human Resources Manager - D2C

Our client is looking for a dynamic and hands-on Senior Manager - Human Resources to lead and strengthen the HR function for a fast-growing D2C business. The ideal candidate will have experience working in high-growth, entrepreneurial environments, preferably within D2C, consumer brands, e-commerce or new-age FMCG companies. This role requires someone who can balance strategic HR initiatives with day-to-day execution, build scalable people processes and partner closely with business leaders to support organisational growth.
Key Responsibilities:
1. HR Strategy & Business Partnering:
- Partner with founders and business leaders to align HR strategies with business objectives.- Drive workforce planning, organisational structuring and talent strategies to support business expansion.- Act as a strategic HR partner across functions including marketing, e-commerce, sales, operations and supply chain.- Build HR processes suited to a fast-paced, evolving business environment.
2. Talent Acquisition & Workforce Planning:
- Lead end-to-end recruitment across corporate, digital, commercial and operational functions.- Develop hiring strategies to attract talent from D2C, consumer brands and e-commerce businesses.- Partner with functional heads on manpower planning, hiring budgets and succession planning.- Strengthen employer branding and employee referral initiatives.
3. Performance Management & Talent Development:
- Design and implement performance management frameworks, including goal setting, KRAs, KPIs and appraisal processes.- Drive performance reviews, talent assessments and individual development plans.- Identify high-potential employees and build internal talent pipelines.- Work closely with managers to improve team productivity and accountability.
4. Employee Engagement & Culture Building:
- Build and nurture a high-performance, collaborative and ownership-driven culture.- Lead employee engagement, retention and recognition initiatives.- Strengthen internal communication and employee feedback mechanisms.- Support managers in handling employee relations, conflict resolution and people challenges.
5. Compensation, Benefits & HR Operations:
- Oversee compensation benchmarking, annual increments, incentives and benefits administration.- Ensure smooth execution of payroll, HR policies, employee lifecycle processes and statutory compliance.- Develop and streamline HR policies, SOPs and HRMS processes.- Use HR analytics to monitor attrition, hiring efficiency, employee costs and workforce productivity.
6. Organisation Development & Change Management:
- Support organisational scaling through effective structures, reporting lines and people processes.- Drive leadership development and managerial capability-building initiatives.- Lead change management initiatives as the business expands into new categories, markets or channels.- Establish scalable HR systems without compromising the agility of a growing D2C organisation.
Candidate Requirements:
- MBA / PGDM in Human Resources or a related discipline.- 8 - 12 years of progressive HR experience, preferably within D2C, e-commerce, consumer brands or FMCG.- Strong exposure to HR business partnering, talent acquisition, performance management and HR operations.- Experience working with founders, senior leadership teams or in entrepreneurial organisations.- Demonstrated ability to build HR processes and manage teams in rapidly scaling businesses.

Skills
Talent Acquisition, HR Operations, Employee Relations, Payroll

Experience
8-12 yrs

Work arrangement
No