E-Commerce & Performance Marketing Lead

Full time · Remote (US) · Reports to the CMO
Big Sneaker forgot about real feet. We didn't.
STOKE is a fast-growing footwear brand with a product guys love, customers who keep coming back, and some serious momentum. Now we're looking for a sharp, hands-on e-commerce and performance marketing operator to help pour fuel on the fire.
THE MISSION: TURN GROWTH INTO SCALE.
Our brand awareness is taking off. Your job is to turn that attention into customers, customers into loyal Stokers, and marketing dollars into profitable growth.
More traffic. Better conversion. Smarter spending. Bigger results.
You'll have real ownership, a seat at the table, and the freedom to make things happen.
WHAT YOU'LL OWN:
E-Commerce: Own the Shopify experience. Optimize funnels, sharpen PDPs, run tests, and turn more browsers into buyers.
Mark
etplaces: Help drive growth across Amazon, Zappos, and TikTok Shop.
Performance Marketing: Lead our media agency, partner with creative, push fresh tests, and make every dollar fight for its life.
Analytics: Cut through the noise. Build one version of the truth, report weekly, and turn data into decisions.
Creative Firepower: Keep great assets flowing to the right channels, test what works, and double down on winners.
YOU'VE GOT THE GOODS:
5+ years driving DTC e-commerce or performance marketing, ideally in footwear or apparel.
Know your way around Shopify, Meta, TikTok, GA4, Klaviyo, and Triple Whale (or similar).
Speak fluent nCAC, LTV, MER, CVR, and Contribution Margin. ROAS alone doesn't impress you.
Love a good data run as much as a great-performing CTA.
Would rather launch five smart tests than spend five days polishing a PowerPoint.
Know the difference between looking busy and moving the business.
Bring energy, curiosity, accountability, and a healthy appetite for winning.
THE DEAL:
Full time. Remote (US). Reporting directly to the CMO.
You'll join a hungry team building a challenger brand with big ambitions, real traction, and zero interest in doing things the way "Big Sneaker" always has.
READY TO BRING THE STOKE?
Show us what you've got. Tell us about one metric you moved, how you moved it, and why it mattered.
Less talk. More traction. Total STOKE.

Skills
Performance Marketing

Experience
5+ yrs

Work arrangement
Yes