Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract)

Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth.
The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly collaborative environment.
Extensive marketing experience, ideally within financial services or a highly regulated industry
Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
Exceptional stakeholder management, communication, and influencing skills across all organisational levels
Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
Proven success managing multi-channel campaigns and complex customer journeys
Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership
Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities
Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture
Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms
Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives
Manage channel budgets, approvals, and operational processes to ensure team are effectively meeting compliance and risk management requirements
Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business
Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement

Skills
Risk Management

Work arrangement
Hybrid