Country Brand Lead (Vaccines)

Role Description
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets.
Key Responsibilities
Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines position among HCPs community and public.
Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments
Leads external interaction with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration
Drive innovation in a highly dynamic and competitive market by challenging the status quo
Integrate digital solutions and omnichannel approaches to create exceptional customer experience
Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal
Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs
Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations
Develop new KOLs and engage existing KOLs to sustain strong networking and market development
Establishes strong working relationships at Local and Regional and across functions
Lead training for Customer Facing Team on product positioning and strategies
Key Accountabilities/Deliverables
Accountable
Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.
Tactical Plan: Detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget
Work closely with relevant cross functional team to develop and execute brand assess & affordability plan
Develop Brand Op Plan, Long-range forecasting, LE, influence brand target and brand A&P allocations
Active prioritization, allocation, and execution of country brand budget; making trade off decisions based on the best ROI for the business
Monthly commercial performance insights; opportunities and risks assessment in line with market evolution
Campaign Development: Adapt regional/global content to specific country needs
Promotional Meetings: Speaker identification, drive content and manage compliance review of materials
Validate brand-specific messages, design training (w/medical, regulatory)
FF capability building through insights and training (with Sales Managers/ trainers)
Qualifications:
At least 5-year pharmaceutical experience with at least 3 years in Marketing
Bachelor’s Degree in Pharmaceutical Science, medical science with MBA desired
Vaccine or Infectious diseases therapeutic experience preferred
TECHNICAL SKILLS REQUIREMENTS
Marketing and Strategic Planning Excellence
Operational Excellence
Customer Centricity
Track record of strong marketing execution
Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
Resilient- responds to change with agility and optimism and innovation Effective prioritization among/across brands in a resource-constrained environment
Good Interpersonal & leadership skills
Proficiency in English and local language and tech savvy (AI as advantage)
Work Location Assignment: Hybrid
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.
Marketing and Market Research

Skills
Negotiation