Product Marketing Manager

About Zywave
Zywave is a leading SaaS provider for the insurance industry, delivering innovative software solutions that help insurance brokers, agencies, and carriers grow, differentiate, and operate more efficiently. Zywave’s platform supports sales enablement, marketing automation, client experience, and data-driven decision-making across the insurance lifecycle.
Trusted by thousands of insurance professionals, Zywave sits at the intersection of technology, data, and insurance expertise, helping modernize an industry that is rapidly evolving.
About the Role
Zywave is hiring a Product Marketing Manager (PMM) to help shape how its products are positioned, launched, and adopted in the market. This role is ideal for a PMM with 3–5 years of experience who enjoys translating complex products into clear, compelling value for customers.
You’ll work closely with Product, Sales, Marketing, and Customer Success to ensure Zywave’s solutions are clearly differentiated, well understood, and effectively brought to market.
What You’ll Do:
Product Positioning & Messaging
Own positioning and messaging for assigned Zywave products and features
Translate customer needs and product capabilities into clear value propositions
Develop messaging frameworks tailored to key personas in the insurance ecosystem
Go-to-Market & Launches
Lead go-to-market planning and execution for new product launches and major feature releases
Partner with Product and Marketing to align launch timing, narratives, and campaigns
Ensure launches are coordinated across Sales, Marketing, and Customer Success
Sales Enablement
Create sales-facing materials including pitch decks, battlecards, product one-pagers, and FAQs
Enable Sales teams with the tools and messaging needed to articulate product value confidently
Support field teams with competitive insights and objection-handling guidance
Market & Customer Insights
Conduct market, customer, and competitive research to inform positioning and roadmap decisions
Gather insights from customer-facing teams and translate them into actionable recommendations
Monitor industry trends in SaaS, insurance technology, and broker operations
Cross-Functional Collaboration
Serve as the connective tissue between Product, Sales, and Marketing
Partner closely with Product Managers to influence roadmap and feature prioritization
Ensure consistent messaging across all customer touchpoints
What We’re Looking For:
2–5 years of Product Marketing experience, ideally in SaaS
Experience in insurance, fintech, or regulated industries is a strong plus
Proven ability to craft positioning and messaging for complex products
Strong written and verbal communication skills
Experience supporting go-to-market launches and sales enablement
Comfortable working cross-functionally in a fast-paced environment
Customer-centric mindset with a bias toward clarity and impact
Nice to Have
Experience marketing to insurance brokers, agencies, or carriers
Familiarity with enterprise or mid-market SaaS buying cycles
Experience supporting multiple products or product lines
Why Join Zywave
Opportunity to shape product narratives at a market-leading insurtech company
High visibility and collaboration across Product, Sales, and Marketing
Products that solve real problems for a large, established customer base
Strong balance of strategic thinking and hands-on execution

Skills
Customer Success

Experience
3-5 yrs

Work arrangement
Yes