Electrification Application Sales Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Marketing & Sales Manager
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Your Role and Responsibilities
In this role, you will act as a technical specialist for the ABB Electrification Service portfolio, combining solid engineering skills, customer-facing capabilities and commercial awareness. Working in close collaboration with the Sales team, you will support Sales Specialists and end users throughout the sales process, with a particular focus on technical promotion, end-user specification and the application of ABB solutions to the customer requirements.
You will develop deep knowledge in existing and newly launched solutions, technologies and digital applications, translating complex technical capabilities into clear customer value. You will also take a strategic approach to generate opportunities within the Installed Base for Services across Care, Modernization and Advisory, with a particular focus on the Advisory & Digitalization program.
In this role, you’ll support run what runs the world through purposeful work that makes a real difference.
Work model: #LI-Hybrid
You will be mainly accountable for:
Managing end-user specification, working closely with customers and Sales Specialists to define technical requirements and position ABB solutions in selected projects.
Providing specialized technical support to Sales Specialists, including the review and preparation of technical specifications, application requirements and solution architectures for selected end-user projects.
Acting as a technical specialist for the Electrification Service portfolio, building deep knowledge in existing and newly launched solutions, technologies and applications.
Organizing technical promotion activities, including customer presentations, technical workshops, demonstrations and training sessions for end users and the Sales organization.
Managing a customer-focused Installed Base approach together with the Sales team, identifying customer needs and opportunities based on equipment condition, lifecycle status and application requirements.
Supporting the Advisory & Digitalization program, promoting solutions that help customers improve asset performance, reliability, safety, efficiency and lifecycle management.
Translating customer needs and technical requirements into optimized solutions and compelling value propositions, clearly communicating the benefits of ABB technologies and services.
Collaborating with Sales, Service Operations, Product Marketing and technical teams, sharing market feedback and supporting the smooth launch and adoption of new solutions.
Our Team Dynamics
Our teams support each other, collaborate, and never stop learning. Everyone brings something unique, and together we push ideas forward to solve real problems. Being part of our team means your work matters, because the progress we make here creates real impact out there.
Qualifications for the Role
· Engineering degree in electrical, industrial or related discipline.
· Previous experience in electrification, application engineering, technical sales, electrical services or another technical customer-facing role.
· Solid knowledge of electrical distribution systems, especially in low-voltage or medium-voltage equipment.
· A keen interest in technology, innovation, and digital solutions, with the aptitude to develop specialized knowledge in new products and applications.
· Ability to understand customer applications and translate technical requirements into specifications, solution architectures and customer-focused value propositions.
· Effective communication and presentation skills, with confidence in conducting technical discussions, workshops and promotion activities with end users and Sales teams.
· A results-oriented and collaborative attitude, bringing technical know-how together with business awareness and accountability.
· Fluent Spanish and a good command of English, both written and spoken.
· Valid driver’s license valid in Spain, as well as availability to travel within the assigned territory as required.
What’s in it for you?
We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support tailored to your goals. Every idea you share and every action you take contributes to something bigger.
Benefits
🛡️ Comprehensive Insurance Coverage: You’ll be covered by our collective insurance plans in Spain – life, accident, and travel assistance – so you can feel secure whether you're at work or on the road.
🍽️ Lunch Allowance / Cantine: Enjoy subsidized meals or canteen access depending on your location.
🚗 Company Car: If you're in a sales role, you’ll get a company car—because hitting the road should feel just as smooth as closing the deal.
🏡 Home Office Flexibility: Work from wherever suits you best thanks to our flexible remote work options.
📱 Company Mobile Phone: Stay connected with a corporate phone – no need to mix work and personal calls.
🅿️ Employee Parking: We’ve got employee parking so you can start your day stress-free!
💻 Benefits Platform: Enjoy exclusive deals and discounts on everything from tech to travel through our employee benefits portal.
📈 Employee Share Acquisition Plan: Want to invest in your future? Join our share acquisition plan and grow with the company.
🎓 Learning & Training: Take advantage of a wide range of learning opportunities grow, upskill, and move forward in your career.
🚀 Career Development: Expect plenty of chances to advance your career internally with our Open Job Market, with support to explore new roles and take on exciting challenges!
🕓 Flexible Work Practices: We get that life happens – we support a healthy balance between your professional and personal life.
💚 Wellbeing Program: From mental health support to wellness activities, we’ve got your back—mind and body.
More about us
ABB's Service Division partners with customers to improve the availability, reliability, predictability and sustainability of electrical products and installations. The Division’s extensive service portfolio offers product care, modernization and advisory services to improve performance, extend equipment lifetime and deliver new levels of operational and sustainable efficiency. We help customers keep resources in use for as long as possible, extracting maximum value from them and then recovering and regenerating products and materials at the end of their useful life.
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance while becoming more efficient, productive and sustainable. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
At ABB, we have the clear goal of driving diversity and inclusion across all dimensions, including gender, LGBTQ+, abilities, ethnicity and generations. Together, individually and collectively, we welcome and celebrate individual differences.
Call to Action
Think bigger. This is where bold ideas meet unstoppable progress, teams initiate what’s next, and we’re engineered to outrun, together. Run What Runs the World.
#ABBCareers
#RunwithABB
#Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.