Senior Manager, Social Media & Content

Company Introduction
WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.
Responsibilities:
Social Media Strategy, Content and Community
Lead the organic social media strategy and content calendar for WorldStrides Higher Education across TikTok, Meta, YouTube, LinkedIn, and emerging platforms.
Develop distinct, platform-native approaches that connect with students, university partners, faculty, advisors, alumni, and other relevant audiences.
Identify and develop authentic stories about study abroad, internships, research, community engagement, academic growth, cultural learning, and personal transformation.
Produce and coordinate social content, including short-form video, student takeovers, on-program content, alumni stories, university-partner features, blog content, and other digital storytelling.
Write and edit social copy, blog content, campaign messaging, and content briefs that reflect the WorldStrides Higher Education voice.
Build social-search and social-SEO practices that improve content discovery across TikTok, Instagram, YouTube, and other relevant platforms.
Manage community engagement and responses, escalating sensitive content to appropriate internal teams when necessary.
Partner with marketing leadership, creative services, digital experience, and business stakeholders to align content with broader audience and business objectives.
Work cross-functionally to develop video, contests, and other campaigns that encourage meaningful audience participation and engagement.
Content Creator and Influencer Partnerships
Lead and evolve the established WorldStrides Higher Education content creator program across TikTok, Meta, blogs, and other relevant channels.
Oversee the content creator lifecycle, including recruitment, selection, onboarding, contracting, briefing, deliverable tracking, approvals, posting, payments, performance measurement, and offboarding.
Develop relationships with students, alumni, and other content creators who can authentically represent the range of WorldStrides Higher Education experiences.
Identify and develop partnerships with relevant macro- and micro-influencers through paid or in-kind opportunities that align with program and campaign objectives.
Promote appropriate disclosure and adherence to brand standards across content creator and influencer partnerships.
Maintain a content library and repurposing strategy that turns creator content into organic social, paid social, email, blog, and website assets.
Forecast content creator needs by term, destination, program type, audience, and channel, and recruit to address priority content gaps.
Help ensure the creator portfolio reflects a range of program types, destinations, academic interests, institution types, financial considerations, and student experiences.
Support budget planning and oversight for content creators, influencer partnerships, content production, social tools, and external vendors.
Paid Social Creative Strategy and Digital Experience
Partner with marketing leadership and paid media stakeholders to shape paid social strategy across Meta, TikTok, and other relevant platforms, including campaign objectives, audience considerations, content approach, and creative direction.
Lead the development of creative briefs and asset requirements for paid social campaigns, coordinating concept development, production, review, approvals, and delivery.
Identify opportunities to incorporate content creator, student, alumni, and user-generated content into paid social campaigns.
Review creative and campaign performance with paid media partners and use results to inform new concepts, messaging, formats, and asset iterations.
Work with the Digital Experience Specialist to refresh campaign and program landing-page copy seasonally, align pages with current paid social messaging, and update relevant keywords and on-page content.
Help ensure continuity among social ads, landing pages, organic content, and the broader student journey.
Analytics, Optimization and Trends
Establish and report on organic social, content creator, influencer, paid social creative, and web-content performance indicators.
Monitor engagement, reach, audience growth, traffic, content consumption, creator performance, sentiment, share of voice, and contribution to broader marketing objectives.
Use platform analytics, Google Analytics, social listening tools, and social media management platforms to evaluate performance.
Test content formats, messaging, creative approaches, calls to action, and posting cadence to improve performance.
Translate performance findings into clear recommendations for content planning, paid social creative, creator recruitment, and landing-page updates.
Stay current on platform changes, social-search behavior, emerging formats, creator-economy developments, FTC guidance, and evolving audience expectations.
Qualifications:
Required
6–8+ years of experience in social media, content marketing, creator marketing, or related digital marketing roles, with demonstrated ownership of strategy and execution.
Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
Demonstrated experience managing an established content creator or influencer program, including recruitment, briefing, content delivery, relationship management, and performance measurement.
Experience developing creative briefs and leading social asset development for organic and paid campaigns.
Excellent writing and editing skills across social media, blogs, digital campaigns, and creative briefs.
Experience with social media management and listening platforms, preferably Sprout Social or a comparable platform.
Working proficiency with Canva, Adobe Creative Cloud, or comparable content-development tools.
Strong analytical skills and experience using platform insights, web analytics, and campaign-performance data to inform decisions.
Strong project ma

Skills
Digital Marketing, SEO, Google Analytics, Onboarding

Experience
6-8 yrs