SEO Specialist

Tragas Consulting is recruiting on behalf of a client for the role below.
SEO Specialist (Contract-to-Hire, Remote)About the ClientOur client is a specialized digital growth agency serving firearm, optics, accessory, and tactical brands in the shooting sports industry. They help these companies grow responsibly through SEO, lifecycle marketing, and custom web development built around industry regulations and technical needs. Paid advertising is limited for many brands in this space, so organic search is one of their most important growth channels.
About the RoleThe SEO Specialist supports SEO strategy and execution across an ecommerce client portfolio. You’ll work closely with the Director of SEO, Project Managers, Developers, and external partners on technical SEO, on-page optimization, content strategy, and authority building. You’ll also help the team keep pace with AI-driven discovery and generative search.ResponsibilitiesSEO Strategy & SupportSupport SEO strategy across assigned clients, including keyword strategy, site architecture, content planning, and authority developmentBuild and maintain SEO roadmaps, content schedules, and dashboards aligned to client goals and KPIsTrack organic traffic, rankings, visibility, conversions, and engagementExplain SEO strategy, progress, and results to clients in plain languageStay current on AI-powered search, including Google AI Overviews, AI Mode, GEO, and LLM-driven discovery, and apply it to client workContribute data-backed recommendations for internal and client decisionsTechnical SEO & OptimizationSupport work on crawlability, indexation, site structure, performance, and Core Web VitalsApply working knowledge of schema, robots.txt, XML sitemaps, redirects, canonicals, and site migrationsPartner with Developers to implement technical recommendationsTroubleshoot technical issues by forming hypotheses and validating solutionsSupport migrations and replatforming, including redirect mapping and pre- and post-launch checksReview technical implementations for accuracy and long-term performanceContent & Keyword StrategyConduct keyword and market research to inform content and editorial plansImplement on-page updates (titles, meta descriptions, content) in BigCommerce, Shopify, WooCommerce, and similar platformsOptimize landing pages and existing content using performance dataRefresh legacy content to match current best practices and search intentStructure content to perform in both traditional search and AI-driven discoveryPerformance Measurement & AnalysisMonitor performance in Google Search Console, SEMrush, GA4, and related toolsAnalyze trends and opportunities to refine strategyTurn data into clear insights and recommendations for clients and internal teamsQualifications1–2+ years of SEO strategy and execution experience, ideally in an agencyWorking knowledge of technical SEO, on-page optimization, content strategy, and authority buildingExperience with SEMrush, Google Search Console, GA4, Screaming Frog, or similar toolsUnderstanding of AI-driven search trends, including AI Overviews, GEO, and changing SERP behaviorExperience with BigCommerce and Shopify, plus basic HTMLStrong analytical skills and the ability to turn data into actionsExcellent communication skills and comfort working with PMs and clientsExperience in regulated or restricted industries is a strong plusPassion for the shooting sports and outdoor industry, with familiarity and respect for its audience and regulatory landscapeBenefitsContract-to-hire positionGrowth opportunities working alongside industry experts and agency leadersAnnual team gatheringOnce hired full-time:Fully remote, with occasional office visitsPaid vacation plus health, dental, and vision benefitsSIMPLE IRA with employer matchEquipment provided (laptop, software, and tools)Unlimited PTO

Skills
SEO, LLM

Experience
2+ yrs

Work arrangement
Yes