Commerce Media Specialist, Retail Media Networks Search-Walmart, Instacart, Target

Who we are:
Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.
We support 100% remote work for this role!
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.
Overview:
As a Commerce Media Specialist, you will support the execution, optimization, and reporting of commerce media campaigns across assigned clients and retail-media platforms. You will work closely with Senior Specialists, Strategists, Client Partners, and adjacent channel teams to help deliver accurate, efficient, and effective campaign management.
This role is ideal for an early-career commerce media practitioner who is building confidence in platform execution, performance analysis, client communication, and broader commerce strategy. You will develop working expertise across retail-media environments such as Amazon, Walmart, Instacart, Criteo, and other relevant platforms, while learning how commerce media connects to the client’s broader business and growth goals.
Key Responsibilities:
Client-Centric:
Support activation execution and optimization across assigned clients and retail-media platforms.
Learn client business objectives, activation priorities, key performance indicators, and relevant commerce dynamics.
Prepare accurate pacing summaries, performance updates, activation observations, and meeting materials for internal and client-facing discussions.
Participate in client communications and meetings as needed, with support from senior team members.
Maintain organized documentation of campaign activity, client requests, action items, and next steps.
Product-Led::
Develop working proficiency in assigned commerce media platforms, bid-management tools, reporting environments, and Tinuiti’s product and technology suite.
Execute builds, updates, pacing adjustments, optimizations, and QA checks accurately and on time.
Follow established platform, workflow, naming, documentation, and QA standards.
Maintain required platform certifications and stay current on product updates, new ad formats, and changes that affect campaign delivery.
Use approved AI and automation tools thoughtfully to improve efficiency, organization, and quality of work.
Data & Measurement Data-Driven:
Monitor core campaign metrics, including spend, impressions, clicks, CPC, conversion, sales, ROAS, ACoS, new-to-brand, and other client-specific KPIs.
Identify basic performance trends, pacing risks, data discrepancies, and optimization opportunities; escalate findings with clear context.
Support reporting, testing, and measurement activities by ensuring data is accurate, complete, and presented clearly.
Help explain campaign performance by moving beyond numbers to useful observations about what happened and what may need attention.
Apply strong quality-control discipline to campaign settings, budgets, bids, targeting, reporting, and documentation.
Channel Specific Expertise & The Tinuiti Way:
Build working knowledge of commerce media platforms relevant to assigned client work, such as Amazon Ads, Walmart Connect, Instacart, Criteo, and retail DSP environments.
Understand how Commerce Media connects to the broader client business, including Commerce Operations, retail dynamics, creative, analytics, and other paid-media channels.
Collaborate effectively with Commerce Media teammates and cross-functional partners to keep work aligned with client goals.
Stay curious about retail-media trends, platform developments, consumer behavior, and new tools that may improve activation effectiveness.
Owner Mindset:
Take ownership of assigned tasks and workstreams, ensuring deliverables are accurate, organized, and completed on time.
Manage priorities effectively across assigned campaigns, platforms, and internal requests.
Escalate platform issues, data discrepancies, pacing concerns, and unclear requests early.
Seek feedback, apply learnings quickly, and build greater independence over time.
Identify practical opportunities to improve workflows, documentation, campaign quality, and team efficiency.
Professional & Technical Qualifications:
2–4+ years of experience in paid media, retail media, e-commerce, marketing, analytics, account management, or a related field.
Foundational familiarity with one or more commerce media or retail-media platforms, such as Amazon Ads, Walmart Connect, Instacart, Criteo, or similar environments.
Basic understanding of digital advertising and performance metrics, including spend, conversion, ROAS, ACoS, CPC, and sales.
Strong attention to detail, organizational skills, and ability to manage multiple tasks and deadlines.
Comfort working with spreadsheets, reporting tools, presentations, and collaboration platforms.
Strong written and verbal communication skills.
Ability to learn new platforms, tools, and workflows quickly.
Agency, retail, e-commerce, marketplace, or client-service experience is a plus.
The hiring salary range for this role is $60,000 - $75,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at o

Skills
Account Management, Documentation