Marketing Specialist

About Ubiquity
We're on a mission to empower small businesses and their employees to build financial security and peace of mind. By combining innovative technology with affordable retirement solutions and best in class customer support, we're leveling the playing field for those who need it most. If you're passionate about building products that make a real difference for the SMB space, the backbone of America, we'd love to meet you.
About the Role
Are you a strategic digital marketer with a passion for driving brand awareness and generating leads? Do you thrive in a fast-paced environment where creativity and data-driven decision-making go hand in hand? If so, Ubiquity Retirement + Savings is looking for you to join our team as a Marketing Specialist!
Working closely with the Sr. Marketing Operations Manager, internal stakeholders, and agency partners, this role ensures digital strategies are executed effectively, marketing technologies function accurately, campaigns are properly measured, and agency partners deliver against business objectives.
The ideal candidate is both strategic and hands-on, with experience using data to improve marketing performance in a highly regulated environment.
Essential Duties & Key Responsibilities:
Build, and send email campaigns, including promotional, newsletter, and product announcement emails
Manage automated lifecycle programs such as welcome series, abandoned cart, re-engagement, and post-purchase flows
Run A/B and multivariate tests on subject lines, content, send times, and layouts, and apply the learnings
Write or collaborate on compelling email copy and coordinate creative assets with designers
Track, analyze, and report on KPIs including open rate, click-through rate, conversion rate, revenue per email, and unsubscribe rate
Support social media campaigns, grow community engagement, and monitor trends
Support paid advertising campaigns (e.g., Google Ads, LinkedIn, Meta)
Support events, webinars, and product launches
Coordinate website, landing page, blog, and digital content updates while performing quality assurance to ensure compliance with brand standards, ADA/EHO requirements, SEO best practices, and user experience expectations.
Optimize page titles, meta descriptions, headings, internal linking, and schema markup
Monitor campaign performance, conversion metrics, and website analytics

Skills
SEO, Customer Support

Employment type
Full Time

Work arrangement
Yes