Sports Strategic Marketing Manager

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, West Chester, Pennsylvania, United States of America
Job Description:
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery.
Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech
We are searching for the best talent for Marketing Manager, Sports Strategic Marketing
Position Summary
The Marketing Manager, Sports Strategic Marketing, will help develop and launch new products across the Sports Medicine shoulder and knee portfolio. This role connects upstream product development with downstream commercial execution. You'll make sure new products are well defined, ready for launch, and then handed off smoothly to the Commercial Marketing organization so they keep growing after launch.
You'll work closely with R&D, Clinical Affairs, Regulatory Affairs, Quality, Supply Chain, Professional Education, Commercial Education, and Commercial Marketing. Together you'll align each new product with business objectives, surgeon needs, and the global Sports strategy. The ideal candidate understands sports medicine soft tissue repair and knows the stage-gate product development and launch process.
Key Responsibilities
New Product Introduction (NPI) Leadership – Shoulder & Knee
Serve as the strategic marketing lead on cross-functional development teams for shoulder and knee NPIs, from concept through launch.
Turn surgeon and customer insights into product requirements, design inputs, and procedural solutions that are clinically relevant and competitively differentiated.
Lead voice-of-customer (VOC) activities, including surgeon design reviews, cadaveric labs, and advisory input, to guide product development.
Own marketing deliverables throughout the stage-gate and Launch Excellence (LEX) process, including business cases, forecasts, positioning, and launch readiness reviews.
Partner with R&D, Clinical, and Regulatory to define claims, evidence-generation plans, and registration priorities.
Launch Planning & Commercial Transition
Develop launch strategies for new products, including segmentation, targeting and positioning, value propositions, messaging, pricing input, and customer targeting.
Lead launch readiness activities, including forecasting, demo and sample planning, labeling and product descriptions, technique guides, and sales training content.
Build and carry out a structured handoff of each launched product to the Commercial Marketing organization, including playbooks, training materials, launch metrics, and knowledge transfer, so the product keeps growing after launch.
Support beta and limited-release launches, gather early field and surgeon feedback, and adjust strategy before full commercial release.
Partner with Professional Education and Commercial Education on surgeon and sales force training for new products.
Cross-Functional & Customer Collaboration
Engage KOLs, surgeons, and healthcare professionals to gather feedback and bring customer input into the NPI pipeline.
Work across business units to position Sports Medicine shoulder and knee solutions within the broader orthopaedic offering.
Support external innovation and partner-developed products, coordinating with outside partners on launch readiness and commercialization.
Market Intelligence & Performance Monitoring
Monitor market trends, competitor activity, pricing dynamics, and regulatory developments in shoulder and knee soft tissue repair to inform strategy.
Track launch performance against business case and forecast commitments, and report insights to senior leadership.
Qualifications
Required
Bachelor's degree required, preferably in business, marketing, engineering, or a life science.
At least 5 years of professional experience, including at least 3 years in medical device marketing, product management, or a related commercial or technical role.
Experience supporting new product development and/or product launches in a regulated industry.
Strong cross-functional leadership and the ability to influence without direct authority.
Excellent communication and presentation skills, including with surgeons and senior leaders.
Ability to travel up to approximately 25%, including domestic and international travel to surgeon labs, conferences, and field visits.
Preferred
MBA or advanced degree.
Experience in orthopaedics or sports medicine, especially shoulder and knee soft tissue repair, anchors, or biologic augmentation.
Hands-on experience with stage-gate development, Launch Excellence, or similar launch processes.
Experience in both upstream (strategic) and downstream (commercial) marketing.
Experience working with KOLs and running VOC programs.
On October 14, 2025, Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals.
It is anticipated following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by Orthopaedics employment processes, programs, policies, and benefit plans. Details of any planned changes would be provided to you by Orthopaedics at an appropriate time and subject to any necessary consultation processes.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
AI Judgement Integration, AI Judgement Integration, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Process Improvements, Product Development Li

Skills
Data Analysis, Product Management, Negotiation, Financial Analysis, Regulatory Affairs