Senior Vice President, Community & Market Engagement

Job Summary
The Senior Vice President, Community & Market Engagement is a strategic enterprise leader who will shape how Wings builds relationships, strengthens its reputation, and creates meaningful community impact across its markets. Reporting to the Chief Brand & Impact Officer, this leader brings Wings’ external engagement efforts together under one clear strategy, connecting business and market growth, strategic partnerships, community impact, workplace relationships, public relations, and philanthropy.
This leader will set priorities, guide investments, build trusted relationships, and create measurable outcomes across Wings’ markets and communities. They will serve as a highly visible representative of Wings while partnering across the organization to connect external engagement with enterprise priorities, geographic growth, brand, member value, and community impact.
The ideal leader combines strategic vision with strong execution. They bring business and financial acumen, exceptional relationship-building and communication skills, and the ability to lead multidisciplinary teams and complex cross-functional work. They are equally comfortable setting enterprise strategies, engaging executives and external stakeholders, developing talent, and building the systems, governance, and measures needed to turn strategy into results.
Essential Functions
Strategic Community & Market Engagement Leadership
Develop and lead an integrated community and market engagement strategy, including a rolling 12-to-18-month plan aligned with enterprise growth, brand, geographic, and organizational priorities.
Establish priorities and relationship strategies for key community organizations, business partners, media, external stakeholders, and other strategic relationships.
Partner across Advocacy, Brand & Campaign, Compliance, Finance, Legal, Retail, PMO, and other teams to align engagement strategies with enterprise priorities and drive successful outcomes.
Establish clear goals, success measures, governance, reporting, and accountability across the portfolio.
Use data, market insights, and performance results to evaluate investments, identify opportunities, and continuously improve strategies and programs.
Build scalable systems, workflows, and operating practices that strengthen coordination, effectiveness, and measurable impact.
Strategic Partnerships, Sponsorships & Market Activation
Lead the team responsible for the strategy and investment portfolio for partnerships, sponsorships, external events, and talent relationships.
Serve as an executive liaison with key partners, developing trusted relationships that create value for Wings, its members, employees, partners, and communities.
Establish partnership-specific objectives, success measures, and activation strategies to maximize business, brand, and community value.
Provide executive oversight of partnership negotiations, contracts, renewals, and investment decisions.
Develop scalable systems and strategies for building and managing high-performing partnerships.
Support geographic growth and market-entry strategies through grand openings, in-market activations, and meaningful community engagement.
Community Impact, Financial Wellbeing & Foundation
Guide the team responsible for Wings’ enterprise community impact strategy, including financial wellbeing, financial education and coaching, philanthropic engagement, grants, and community programs.
Provide executive oversight of the Wings Foundation while maintaining appropriate governance and clear boundaries between the Foundation and the credit union.
Use community, member, and stakeholder insights to guide focus areas, geographic priorities, investment levels, and participation decisions.
Partner with internal and executive leaders to connect community impact, financial wellbeing, and philanthropic efforts to broader organizational priorities.
Establish meaningful measures of impact and use results to inform future investment and engagement decisions.
Public & Media Relations
Direct the team responsible for the public and media relations strategy that strengthens Wings’ reputation, visibility, and credibility across its markets.
Guide proactive earned media and external storytelling that elevate Wings’ expertise, community presence, and impact.
Partner with community-facing teams and leaders to coordinate Wings’ presence at key events and external opportunities.
Oversee media readiness and public-speaking preparation for leaders representing Wings externally.
Ensure crisis communication planning and response in partnership with executive leadership, Legal, Risk, and other key stakeholders.
Provide strategic oversight of social media as part of Wings’ broader reputation and external engagement strategy.
Workplace Partnerships & Market Growth
Direct the team responsible for workplace partnership strategies that build relationships with employers and create opportunities to bring the value of Wings membership to their employees.
Partner with Business Development, Retail, Advocacy, and other teams on employer relationships, market activation, prospecting, and chamber engagement.
Develop scalable, data-informed workplace partnership models and playbooks that increase engagement and support sustainable market growth.
Collaborate with Technology, Digital, Brand, Financial Education, and other subject-matter experts to deepen employer and employee relationships.
Establish measures that connect workplace engagement to meaningful member, market, and business outcomes.
Team Leadership, Talent Development & Operational Management
Lead, develop, and align high-performing teams across business development, public relations, partnerships, and community impact.
Establish clear priorities, decision ownership, accountability, and performance expectations across the organization.
Build leadership capability and succession depth through coaching, development, performance management, and thoughtful organizational design.
Create an environment that encourages collaboration, sound decision-making, professional growth, and shared accountability for outcomes.
Manage budgets, external partners, contracts, and portfolio investments with strong financial discipline and a focus on enterprise, market, and community value.
Minimum Formal Qualifications for this Position:
Bachelor's Degree Bachelor's degree in business administration, marketing, communications, community development, sports marketing or management, nonprofit management or a related field required
Master's Degree MBA or master's degree with emphasis in business, communications, nonprofit management, sports marketing or management, public affairs, marketing or a similar discipline preferred
10+ Progressive leadership experience in market growth, business development, community engagement, external communications or related disciplines, with at least 5 years in a senior leadership role. Required
7+ Demonstrated success developing and executing enterprise market engagement, business development or partnership strategies that support growth and reputation Required
5+ Leading cross-functional initiatives and influencing senior leaders across complex organizations to achieve enterprise business objectives Required
7+ Overseeing multiple disciplines such as business development, partnerships and events, sponsorships, public/media relations and community impact/philanthropy Required
7+ People leadership experience, including organizational design, coaching, performance management, succession planning and team and individual development Required
Experience in financial services or other regulated, community-based organizations, including geographic expansion and nonprofit or foundation governance preferred
Technical or Specialized Knowledge/Skills:
Deep understanding of market growth, business development and relationship-based acquisition strategies
Strong knowledge of partnership, sponsorship and external event portfolio strategy and activation
Advanced public and media relations, social media, crisis communications and reputation management capabilities
Knowledge of community impact, financial wellbeing, financial education and community engagement approaches
Knowledge of fundraising, donor engagement, grant-making and nonprofit or foundation governance principles
Comprehensive knowledge of credit union philosophy, member-centric principles and community-based financial services
Strong analytical and strategic thinking skills with the ability to measure market, partnership, reputation and community outcomes
Ability to cultivate trusted relationships with community, business, civic and partner stakeholders
Excellent written, verbal, public speaking and media communication skills
Skilled in leading cross-functional teams to drive collaboration, alignment and outcomes
Exceptional people leadership, coaching, talent development and stakeholder management skills
Certifications Required:
None

Skills
Business Development

Employment type
Full-time

Work arrangement
Hybrid