Social Media Coordinator

The Skeeter ProjectJob Title: Social Media Strategy Consultant (Contract, Remote)Who We AreThe Skeeter Project brings golfers together to talk about mental health in a way that feels natural, welcoming, and actually fun. Through our tournaments, we create a day on the course where every player feels seen, supported, and cared for, and leaves with real tools to help themselves and the people around them. What We’re Looking ForWe need a strategic partner to help us figure out what we should be doing on social media, where, and for whom. Our team will create and post the content. We need you to build the plan and set us up to run it with confidence.What our social media needs to doOur strategy has two goals, and we need your help designing a plan that serves both:Grow our reach as we expand. We’re bringing the tournament to new cities, so we need to build awareness and make it easy to recruit golfers, teams, and community groups in each new market.Deliver bite sized mental health education. Many of the people we serve are the hardest to reach with this information. Think golfers, guys who’d never follow a mental health account, and communities like veterans and first responders. We want to meet them where they already are with small, relatable moments of insight that feel natural in their feed, not like a lecture.What you’ll doReview our current social presence and tell us what’s working, what isn’t, and what’s missingHelp us define our audiences: golfers, mental health advocates, sponsors, and community groups like veterans, first responders, healthcare workers, and recovery communitiesRecommend which platforms to focus on and the role each one plays in growing our reach and getting mental health education to hard to reach audiencesCreate three to five content pillars that tie our mission to golf in an authentic, uplifting wayDevelop a city launch playbook we can reuse each time we bring the tournament to a new marketBuild a simple content calendar framework and reusable templates our team can run withMap out a tournament season plan covering the buildup, tournament day, and recap contentRecommend how we stay connected with golfers between tournaments through social mediaDefine a handful of metrics that matter for both reach and education, and how to track themTrain our team on the plan so we can execute it on our ownWhat you’ll deliverA social media strategy playbook (audiences, platforms, pillars, voice, and goals)A city launch playbook for new marketsA content calendar template and a bank of starter post ideasA tournament day social playbookA short training session with our teamEngagementAbout 6 weeks, estimated at 3 to 5 hours per weekRemote, with occasional video callsOptional monthly advisory check-in after the project wrapsYou might be a great fit if youHave built social strategies for nonprofits, community brands, or sports and wellness organizationsGet excited about making mental health conversations feel approachable, not heavyCan show examples of strategies you’ve built and the results they droveLove teaching a team instead of doing everything yourself

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