Digital Product Analytics Manager

About Us
The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
The Freeman Company is building a consumer-grade digital shopping experience for trade show exhibitors — one that makes it simple and intuitive for them to plan and execute their vision at every event. That means raising the bar on the digital experience: reducing friction, surfacing the right products at the right time, and giving exhibitors the confidence that they have everything they need to show up and succeed. The Product Analytics Manager is a key contributor to that mission, helping create the visibility and insight necessary to move the user experience forward.
The ideal candidate brings strong analytical instincts, hands-on experience with ecommerce analytics platforms, business acumen and the communication skills to clearly articulate complex findings and recommendations.
This position will support our Digital Commerce group under our Technology Services team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:
Dallas, TX
Chicago, IL
Las Vegas, NV
Essential Duties & Responsibilities
Own end to end measurement of the digital product and user interactions across the exhibitor digital shopping journey
Define requirements and documentation for standardized Google Analytics / Google Tag Manager tagging and event tracking, so every feature launch and enhancement ships with the analytics visibility it needs
Analyze product usage and financial data to guide prioritization and measure feature outcomes
Identify drop-off points and friction in the exhibitor shopping journey, and translate findings into prioritized recommendations that influence the product roadmap
Build accessible dashboards and visualizations that report key performance metrics across the Commerce organization and clarify outcomes for decision-makers
Administer and maintain the analytics toolset (Google Analytics, Google Tag Manager and related platforms), including configuration, user access, and data quality monitoring
Contribute to insights initiatives on exhibitor needs and behaviors, partnering with the Insights team to design surveys and moderated studies
Lead A/B testing, pre/post analysis, session replay, heatmap analysis and other measurement approaches to determine the net impact of changes and inform decisions
Evangelize data and measurement concepts across the Commerce organization to support a data-driven culture and encourage analysis best practices
Turn business questions into measurable hypotheses and perform ad hoc analyses to support priorities and business directives as needed
Partner directly with product managers, engineers, designers, data scientists and stakeholders to refine data requirements and confirm measurement needs are met
Partner with Legal, Security and Engineering to manage data privacy and consent requirements (CCPA, GDPR and other applicable regulations) across analytics tagging, tracking and data collection
Participate in QA and user acceptance testing to ensure event tracking/reporting quality and minimize defects at launch
Education & Experience
Bachelor’s degree in Computer Information Systems, Business or related field required, or equivalent experience; MBA or related advanced degree a plus
Required: 5-6 years’ experience as a Product or Data Analyst for enterprise scale digital-related programs
Strong written and verbal communication skills, with the ability understand and act on complex business needs
Ability to work independently, manage competing priorities, and drive clarity in ambiguous situations.
Strong curiosity to understand drivers of outcomes and answer "why" behind findings
Understanding of statistical concepts, including statistical significance and cohort analysis
Strong advanced analytical and problem-solving skills, including relevant experience working with product, operational, and financial data.
Familiarity with ecommerce and data platforms or related digital commerce capabilities.
Required: Proven experience with web analytics tools (Google Analytics, Adobe Analytics) and data visualization tools (PowerBI, Tableau, Looker)
Strong understanding of core ecommerce KPIs and funnel analysis (conversion, AOV, attach rate, etc.) and the underlying drivers of those observations
Preferred: Proven success working within an enterprise system environment, such as SAP and Salesforce Commerce Cloud, to implement solutions
Travel Requirements
Travel up to 25%
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
Medical, Dental, Vision Insurance
Tuition Reimbursement
Paid Parental Leave
Life, Accident and Disability
Retirement with Company Match
Paid Time Off
Salary range of $100,600- $143,700 based upon experience
Eligible for an annual bonus of up to 5% of the base salary
Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
#LI-Hybrid
#TFCBrand

Skills
Power BI, Tableau, Google Analytics, Salesforce, SAP, Documentation

Experience
5-6 yrs

Employment type
Full-Time