Director, Field & Integrated Marketing (REMOTE)

WHO WE ARE
EnableComp earned its reputation in the toughest corners of the revenue cycle by solving the complex claims no one else could. We developed Complex Revenue Intelligence™ (CRI), a smarter approach to predict and prevent revenue loss. Powered by the e360 RCM® AI-driven platform and the most expansive complex revenue cycle data set, today EnableComp helps more than 1,000 hospitals nationwide recover $3 billion annually from complex claims, denials, and revenue recovery. By cutting through complexity, we help hospitals thrive, resulting in recognition as Black Book’s #1 Specialty RCM provider for complex claims and revenue integrity in 2024 and 2025, a multi-year Top Workplaces honoree, and a SOC 2 Type II and HITRUST e1-certified platform.Our Vision is to empower healthcare providers to focus on patient care, not revenue cycle complexity. Our Mission is to uncover what others miss—turning every client dollar recovered into insight that helps prevent future loss. We live our Core Values of Uncompromising Integrity, Ecstatic Clients, and Empowered Team Members by operating with trust, accountability, and a “we before me” mindset. We pursue Innovation and Profitable Growth through continuous improvement and thoughtful problem-solving, and we believe work should include Fun—celebrating success, recognizing our people, and maintaining healthy work-life balance.
POSITION SUMMARY
The Director, Field & Integrated Marketing owns the integrated go-to-market programs that drive pipeline and revenue growth, with events, tradeshows, in-person thought leadership speaking opportunities, and webinars as the primary channels. The role plans and runs the program mix across those channels, including the pre- and post-event nurture that surrounds them, and holds accountability for event- and webinar-sourced and influenced pipeline. Working closely with the commercial teams, the Director ensures every program is tied to business goals, captured accurately through HubSpot and Salesforce, and reported with measurable ROI. This is an individual contributor leadership role that drives results through cross-functional influence and agency partners.
JOB RESPONSIBILITIES
Own event and tradeshow strategy and execution across industry events and EC-hosted and corporate-owned events, leveraging technology, content, and multiple communication channels
Build and manage the annual events portfolio and budget, applying a clear ROI framework to decide which events to keep, grow, or retire
Create immersive experiences that reinforce EnableComp's brand and mission and give sales, product, client engagement, and operations teams space to build strong client relationships
Design customer-facing programs such as executive roundtables, client hospitality, and advisory sessions at events
Elevate pre-, during-, and post-event communication to capitalize on nurture opportunities and build the sales pipeline
For large-scale shows, be on site for booth setup and teardown and ensure the team has the support it needs throughout the event
Own the EC-hosted webinar program on Zoom Webinar, from editorial calendar and topic selection through promotion, registration, run-of-show, live delivery, and on-demand repurposing
Partner with EnableComp subject matter experts, clients, and sales to build webinars that influence demand generation and brand awareness
Optimize industry-led webinars and speaking engagements to drive stronger lead generation and brand building
Manage the event and webinar lead journey from source (Zoom Webinar, registration platforms, onsite capture) through HubSpot to Salesforce, ensuring leads are captured, scored, and routed accurately
Secure speaking opportunities for EnableComp experts at conferences, tradeshows, and related events to elevate EnableComp’s position in the market
Source new speaking opportunities and ensure EnableComp takes full advantage of those included in sponsorship and association membership packages (organizations we belong to)
Build and own the integrated go-to-market plan across events, tradeshows, webinars, and thought leadership speaking, tying each program to pipeline and revenue goals
Scope is limited to events, tradeshows, webinars, and thought leadership programs. General demand generation (such as paid media, SEO, and broad email or content campaigns) sits outside this role
Allocate budget across events, webinars, and speaking programs based on cost per opportunity, pipeline contribution, and ROI
Run structured tests on event and webinar formats, audiences, offers, and follow-up cadences, and scale what moves pipeline
Partner with product marketing to carry approved positioning, launch messaging, and competitive context into event, webinar, and speaking content
Work with sales on lead-to-opportunity conversion, follow-up speed, and feedback on lead quality
Own event- and webinar-sourced and influenced pipeline, not only lead counts, in partnership with sales and marketing operations
Optimize event tools and processes to capture all lead generation activity accurately
Produce regular, consistent analysis of all event and webinar activity through reports and dashboards to achieve Marketing KPIs
Deliver quarterly business reviews on events and webinars to marketing and executive leadership
Coordinate event targeting with account-based marketing plays and sales outreach
Serve as the single point of ownership for events (including but not limited to conferences, tradeshows, and sponsorships) and webinars, directing agency and vendor partners for logistics, production, and creative support
Manage multiple third-party agencies and vendors to expedite strategies and achieve business outcomes
Partner with peers across sales, product, client engagement, and operations to ensure strong ROI from event initiatives
Motivate cross-functional teams and hold them accountable for maximizing lead generation at EC events
Own the budget and planning for events and webinars
Other duties as assigned
REQUIREMENTS & QUALIFICATIONS
Bachelor's degree required in Marketing, Communications, or other related discipline
10+ years of B2B marketing experience, including field, integrated, or go-to-market marketing, with ownership of event and webinar programs and leadership of cross-functional programs. Healthcare or RCM experience strongly preferred
Expert-level understanding of event execution and management
Ability to effectively leverage a variety of marketing and communication channels to achieve expected outcomes
Hands-on experience with HubSpot, Salesforce, Zoom Webinar, and event registration platforms (critical)
Experience managing multiple third-party agencies and vendors
Budget and expense management experience, including ownership of a multi-event portfolio
Demonstrated ability to build dashboards and report on pipeline and ROI
Strong computer proficiency, including MS Office (PowerPoint, Word, Excel, Teams, Outlook), Zoom, and other learning technology
Equivalent combination of education and experience will be considered
Regular and predictable attendance
Willingness to travel, including on-site presence at large-scale shows for booth setup and teardown
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions
SPECIAL CONSIDERATIONS & PREREQUISITES
Strong leadership skills with the ability to work independently or with teams to achieve business outcomes
Strong problem-solving skills at both a strategic and tactical level
A passion for data and a hunger for the latest marketing trends, with the ability to implement them
A passion for collaboration to ensure marketing strategies are understood and supported by key stakeholders around the business
Ability to inspire creativity and work well with multiple personalities while juggling various projects simultaneously
Results oriented, deadline driven, highly detail oriented, and organized, with excellent time management skills
Proven ability to lead and influence cross-functional stakeholders without direct authority
EnableComp is an Equal Opportunity Employer M/F/D/V. All applicants will be considered for this position based upon experience and knowledge, without regard to race, color, religion, national origin, sexual orientation, ancestry, marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.
EnableComp recruits, develops and retains the industry's top talent. As the employer of choice in the complex claims industry, EnableComp takes pride in our continuous commitment to building and maintaining a culture centered around fostering the professional growth and development of our people. We believe that investing in our employees is the key to our success, and we are dedicated to providing them with the tools, resources, and support they need to thrive and grow their career here. At EnableComp, we are committed to living up to our core values each and every day, and we believe that this commitment is what sets us apart from other companies. If you are looking for a company that values its employees and is dedicated to helping them achieve their full potential, then EnableComp is the place for you.
Don’t just take our word for it! Hear what our people are saying:
“I love my job because everyone shares the same vision and is determined and dedicated. People care about you as a person and your professional growth. There is a genuine spirit of cooperation and shared goals all revolving around helping each other.” – Revenue Specialist
“I enjoy working for EnableComp because of the Core Values we believe in. EnableComp stands true to these values from empowering employees to ecstatic clients. This company is family oriented and flexible, along with understanding the balance of work

Skills
Excel, SEO, Lead Generation, Salesforce, Patient Care

Experience
10+ yrs

Work arrangement
Yes