Senior Manager, Commercial Analytics & Marketing Mix Modeling (Pharma)

Job Title: Sr. Business Analyst /Senior Manager, Commercial Analytics & Marketing Mix Modeling (Pharma)
Location: Fully Remote (Ridgefield, CT)
Duration: 12 Months (Possible extension or conversion)
Market mix modelling, promotion response modelling experience and Pharmaceutical experience.
Must be willing to work regular business hours aligned to the EST time zone
Duties
The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources. This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.
Duties & Responsibilities
Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
Liaises between Marketing and Sales in the development of business tactics and strategies Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
Works with internal customers to assure that responsible analytical results are communicated and used effectively.
Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
Establishes work habits to support the therapeutic business function's evolving process and execution needs.
Education
Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
OR
Master's degree and five (5) years of experience with relevant data sources and analytical methodologies.

Experience
5+ yrs

Work arrangement
Yes