Proposition Go-To-Market Manager (Quản lý Triển khai Sản phẩm)

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
JOB PURPOSES
Be responsible for shaping how Prudential takes priority products and propositions to market, activates them across customer and distribution channels, and builds coordinated adoption among customers, agents and business partners.
The role translates approved propositions and commercial priorities into integrated GTM strategies, connecting market positioning, customer activation, channel activation, salesforce engagement, training integration and market amplification.
JOB RESPONSIBILITIES
1. Define GTM Strategy & Launch Architecture
Work with Line Manager to develop the integrated GTM strategy for propositions. Define:
GTM objectives and launch priorities
Priority customer, advisor and partner audiences
Market-entry and launch approach
Pre-launch, launch, scale-up and sustain phases
Integrated activation strategy
Master GTM roadmap
Determine how each proposition will be introduced, explained, activated, amplified and sustained across customer, distribution, partner and public-market channels.
2. Lead Integrated GTM Planning & Activation Readiness
Translate the GTM strategy into an integrated launch plan covering:
Market positioning and proposition articulation
Customer engagement and activation
Channel activation
Salesforce engagement
Training integration
Campaign and communications
Launch content and assets
Connect priority propositions with Prudential’s master brand and strategic platforms.
Ensure consistency across public communications, customer engagement, salesforce conversations, training content and channel activation.
Establish a clear GTM plan to align stakeholders, track activation milestones, manage dependencies and escalate decisions.
Maintain a consolidated view of GTM activation readiness, including proposition inputs, campaign materials, customer communications, channel plans, salesforce engagement, training integration and launch assets.
3. Lead Integrated Channel Activation
Develop the integrated activation strategy across Agency, Partnership Distribution, Customer, Digital and other relevant channels.
Partner with channel leaders and channel-marketing teams to translate the master GTM strategy into channel-specific activation plans. Connect:
Advisor and partner activation
Product roadshows, and launch events
Branch and office activation
Customer engagement
Public campaign and market amplification
Monitor agreed activation milestones and work with workstream owners to address gaps affecting the GTM plan and follow up to ensure all activities are delivered on time.
4. Drive Salesforce Engagement & Training Integration
Define the salesforce-engagement strategy for priority launches. Partner with Product, Training and Distribution to build an engagement journey covering:
Customer needs and target situations
Proposition value and differentiation
Product knowledge and features
Customer use cases and proof points
Customer conversation and objection handling
Launch activities and field reinforcement
5. Lead Campaign & Market Amplification
Develop the creative and campaign platform that brings priority propositions to life.
Campaign and communications strategy
Creative platform and launch concept
Product and proposition storytelling
Customer education and content
Media, social and PR activation
KOL, partnership and customer-facing activation
6. Drive GTM Performance & Activation Optimization
Define success-measure for GTM delivery, channel activation, salesforce engagement, customer response and communications effectiveness.
Monitor launch milestones, channel activation, sales force engagement, customer response, campaign performance and lead-generation indicators were available.
Lead GTM activation reviews and identify whether gaps relate to launch sequencing, audiences, proposition articulation, content, training integration, channel activation or campaign execution.
Own optimization of Marketing-led activities, including launch phasing, messaging, content, creative, media and activation
JOB ACCOUNTABILITIES
Bring a clear product positioning, differentiated value propositions and alignment with business strategy across distribution channel and customer activities
Timeline gatekeeping and ensure all launching activities are executed and delivered on time
Collaborate with cross-functional stakeholders to ensure all workstreams are synchronized without any blockages
Ensure all product materials (contents/ visuals) are aligned with regulations and
Monitoring salesforce needs in terms of product materials and related communication materials to provide additionally in time of need.
JOB REQUIREMENTS
Education
Bachelor’s degree in marketing, Communications, Business or a related field
Experience
Minimum 5 years of experience in MNC/ Marketing Department/ Product Marketing or relevant departments
Experience in financial services, insurance or highly regulated industries is preferred
Competency
Customer Insight, Project management, Stakeholder management, Product Marketing, Business Acumen
Excellent written English and Vietnamese
Strong presentation and storytelling capability
Familiar with insurance products and financial services is an advantage
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.

Skills
Golang, Project Management, Salesforce