Head of Marketing, Vice President

About Us:
How many companies can say they’ve been in business for over 179 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
What’s the role?
As Head of Marketing / Vice President of Marketing, you get to work with an astonishing team that plays a vital role in the end-to-end marketing strategy and execution to drive demand, accelerate pipeline, strengthen brand, and enable revenue growth of the US lens channel. This role ensures alignment across product, sales, and customer success, delivers a data-driven marketing engine, and elevates the customer journey from awareness to advocacy.
Sound Interesting?
Here’s what you’ll do:
Strategy and leadership
Develop and own the US lens marketing strategy and annual plan aligned to revenue goals.
Define differentiated value propositions, messaging, and positioning across segments.
Lead brand strategy, market intelligence, and thought leadership to raise market perception.
Demand generation and pipeline
Architect multi-channel demand generation programs (digital, events, ABM, partner marketing) to meet pipeline targets.
Optimize lead quality, lead routing, and conversion across funnel stages.
Collaborate with sales to set targets, enablement, and performance metrics.
Product marketing and enablement
Define product positioning, messaging, and go-to-market plans for new and existing offerings.
Create sales enablement tools, competitive intelligence, and training to accelerate close rates.
Digital and brand marketing
Oversee digital strategy, website, content marketing, SEO/SEM, social, and paid media.
Steward brand consistency, corporate communications, and external storytelling.
Marketing operations, analytics, and governance
Build a scalable marketing operations backbone: data governance, attribution, CRM/MA integration, dashboards.
Establish ROI tracking for programs, campaigns, and channel performance.
Manage budget, forecasting, and quarterly planning with rigorous governance.
Customer marketing and advocacy
Develop programs for onboarding, adoption, retention, and expansion; cultivate customer stories and advocates.
Partnerships and ecosystem
Collaborate with alliances, channel, and ecosystem partners on co-marketing and demand generation.
People and culture
Recruit, develop, and retain top marketing talent; foster a high-performance, inclusive culture.
Promote cross-functional collaboration and a culture of experimentation and accountability.
Do you qualify?
Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or equivalent advanced degree preferred.
10-18 years of progressive marketing leadership experience, preferably in B2B or B2B2C.
ABO Certification desirable.
Proven track record delivering revenue-focused marketing in multi-channel environments.
Experience with product marketing, demand generation, content strategy, and marketing technology stack (CRM/MA, analytics).
Strong data analytics, storytelling, and executive communication skills.
Experience leading multi-region teams; ability to navigate cross-cultural contexts.
Change management, budgeting, and talent development capabilities.
Strategic thinker with hands-on, execution-oriented leadership.
Customer- and data-driven decision maker.
Collaborative, influencing, and able to build consensus across functions.
Creative problem-solver who thrives in a fast-paced environment.
Resilient, adaptable, and comfortable with ambiguity.
Working Environment:
Travel up to 75% as required.
Occasional evening/weekend work aligned with global teams and key events.
The annual pay range for this position is $201,100 - $251,400.
The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
This position is eligible for a Performance Bonus.
We have amazing benefits to support you as an employee at ZEISS!
Medical
Vision
Dental
401k Matching
Employee Assistance Programs
Vacation and sick pay
The list goes on!
The above is intended to describe the general content of and requirements for this job. It is not to be construed as an exhaustive statement of requirements, duties, or responsibilities. The Company reserves the right to interpret, amend, or otherwise modify, in whole or in part, any job description at any time, at its sole discretion.
Your ZEISS Recruiting Team:
Lindsay Walker Goodman
Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).

Skills
Data Analysis, SEO, SEM, CRM, Customer Success, Onboarding