Director of Marketing

About the Job
Location: San Francisco, CA (Onsite/Hybrid)
Department: Marketing
Reports to: CEO
Employment Type: Full-Time
Compensation: $180,000–$240,000 + Bonus + Equity
About Ever
Ever is building the future of auto retail. As the first AI-native auto retailer, we are building the next $100B+ automotive business, starting with electric vehicles.
Based out of San Francisco and expanding nationwide, we are backed by leading investors and led by former tech & automotive professionals from Uber, Tesla, Rivian, Apple, Amazon, Carvana, J.P. Morgan, BCG, and more. After our recently completed Series B financing, we have raised around $200M in total equity and debt funding. We are growing rapidly and actively recruiting exceptional talent – to set a new frontier in the largest sector of the US retail economy.
Learn more about us at evercars.com.
About the Role
Reporting directly to the CEO, the Director of Marketing will lead Ever’s marketing strategy and integrated marketing across the full funnel, on both the demand and supply side. That includes brand, campaigns, content, community and customer lifecycle communications. You’ll also guide creative work and keep Ever’s messaging, visuals and physical experience consistent as we expand.
From the CEO: “This is a once-in-a-generation opportunity to build the next industry-defining consumer brand in the largest ($1.5T) sector of the US retail economy. We founded the business to delight millions of consumers and to set a new frontier in the world of automotive – and we couldn’t be more excited to search for the best possible marketing leader to join our core team.”
This is a hands-on leadership role. You’ll own the marketing budget and the end-to-end funnel, lead the team and its creative partners, and work closely with the founders and senior leaders across Sales, Operations, Customer Experience and Product, turning business priorities into execution that builds awareness and trust.
What You’ll Do
Set marketing priorities with the CEO and own the full marketing funnel, including brand, campaigns, budget and execution
Lead campaigns from concept through launch and evaluation across search, social, LLMs, partnerships, email, text, website, events and retail locations
Plan campaigns around company initiatives, inventory priorities, seasonal opportunities and market launches
Oversee photography, video, organic social, email, website content and retail marketing materials
Develop customer communications that explain how to buy or sell an EV with Ever and help customers make informed decisions about EV ownership
Guide creative partners and keep messaging, tone and visual presentation consistent across channels and locations
Support public relations and coordinate external communications with leadership
Develop launch plans for new locations, including opening campaigns, events, community outreach and local partnerships
Partner with retail leaders on campaigns, signage, in-store materials, vehicle showcases and community events that reflect local customer needs
Build a repeatable marketing playbook for new locations and refine it after each launch
Build, coach and manage the marketing team, and oversee agencies, freelancers and production vendors
Set clear responsibilities and timelines for campaign briefs, creative approvals and delivery
Measure campaigns by customer engagement, event participation, feedback and business outcomes, and share results and recommendations with the CEO and leadership team
What You Bring
World-class passion, energy and leadership to build a generational consumer brand
8+ years of progressive marketing experience, including 3+ years leading teams or major marketing programs
Familiarity with AI-native marketing planning, management and execution across rapidly changing consumer journeys and the latest tooling
Experience planning and executing integrated campaigns for a consumer business
Strong experience in content, organic social, customer communications, events, and retail or local marketing
Excellent writing and creative judgment, with the ability to turn business priorities into clear briefs and customer-facing materials
Experience managing budgets, vendors and multiple campaigns at once
Ability to work closely with Sales, Operations and executive leadership in a growing company
Bachelor’s degree in marketing, communications, business or a related field, or equivalent practical experience
Preferred Experience
Consumer retail, automotive, EV, hospitality or another adjacent industry with brand-driven customer acquisition
Integrated marketing across multiple funnels and the full customer lifecycle
Directing photography, video production or other creative development
Building community, partnerships or events, and supporting public relations
Compensation and Benefits
The annual base salary range for this San Francisco-based position is $180,000–$240,000, depending on relevant experience, qualifications and internal equity. The position is eligible for a target annual bonus of 20% of base salary, subject to the terms of Ever’s bonus plan, and employee stock options.
Ever offers health, dental, and vision coverage, as well as time-off benefits.
Equal Opportunity
Ever is an equal opportunity employer. We consider qualified applicants without regard to characteristics protected by applicable law and provide reasonable accommodations during the application and interview process.