E-Commerce Manager

Job Overview
The E-Commerce Manager oversees online storefront performance and digital marketing, coordinating content, campaigns, and analysis to improve the customer shopping experience and support business goals.
Reports to: Director of Growth
Direct reports: Shopify Developer (half seat)
Key Performance Indicators
Hit the growth plan's online store revenue target in each country.
Keep sitewide (Shopify) aMER at or above the agreed minimum in each country.
Meet site conversion rate and average order value targets.
Launch every sale on time, with zero pricing or discount errors.
Responsibilities
Store Operations
Run our online store day to day so it hits its revenue targets in Canada, the US and the UK.
Keep product pages, prices and shopping feeds accurate in every country.
Watch stock levels and send restock requests to Purchasing before products run low.
Lead the Shopify Developer and set the store's development queue.
Launch the online store in new countries once they are in the growth plan.
Paid Social
Set the operating strategy for our Meta account, and build and run campaigns by product and country.
Launch every ad yourself, from naming to upload, with copy from Marketing and the Creative Strategist.
Set campaign budgets and keep spend on pace, inside the total Meta budget the Director of Growth sets.
Control ad frequency and keep a clean testing structure.
Work closely with the Creative Strategist on what launches next and which ads are winning.
Be Santevia's expert on Meta ads, and keep the team current on what's working and what's changing.
Launch and manage ads through AI agents connected to Meta, and check what they do.
Grow US sales through Meta and the online store.
Outside Partners
Manage our Google Ads agency.
Manage our CRO agency, which builds site tests, offers and landing pages.
Meet the CRO agency weekly as our media buyer, so site tests and landing pages match the ads.
Set partner priorities with the Director of Growth, approve their work and hold them to targets.
Keep account ownership and admin access with Santevia.
Sales and Promotions
Build every sale on every channel and test it before it goes live.
Check prices, bundles and discount rules so offers never combine by mistake.
Confirm subscribe-and-save settings and shopping-feed prices match each offer.
Make sure ad credit lines and payment limits are ready before peak sale days.
Funnel and Reporting
Own the online store funnel from ad click to checkout: traffic quality, conversion rate, average order value and subscription attach.
Run one shared landing-page queue with Marketing.
Report weekly channel results at the performance marketing meeting using automated dashboards, not hand-built spreadsheets.
Recommend budget shifts between channels to the Director of Growth, who decides the split.
Update your weekly scorecard numbers on time.
Own how new customers start a subscription: the subscribe-and-save widget, checkout attach, default cadence, and pricing and bundles for new subscribers. Agree on any change that affects existing subscribers with the Retention Coordinator.
Other Duties
Assist the team with additional work as assigned, demonstrating a can-do attitude.
Required Skills
Bring at least four years of running a Shopify store for a consumer brand, with revenue you owned, ideally including a subscription program.
Manage online channels at or near our size: eight-figure annual sales and a seven-figure paid media budget.
Buy Meta ads hands-on at $100,000 or more a month, with a record of hitting return targets.
Sell online in more than one country and handle the tax, shipping and pricing differences.
Work out whether a sale, bundle or ad makes money after product cost, shipping and fees.
Find why a number moved in store or ad data, and explain it in plain words.
Get results through agencies and consultants you don't employ, with clear briefs and honest pushback.
Use AI tools and agents every day to speed up launches, reports and analysis, and check what they produce.
Attributes
Accountable
Thorough
Decisive
Curious
Direct
Resourceful
Calm
Daily Tasks
Check yesterday's sales and ad results by channel and country.
Shift Meta budget toward what's working and launch new ads.
Review product pages, stock levels, feed errors and new subscriptions.
Talk with the Creative Strategist about what launches next.
Answer partner questions, approve their work and move open items forward.
Build and test upcoming sales so they go live without errors.
Compensation
Base salary: $75,000 to $100,000 a year, depending on experience.
Benefits: Company-paid extended health and dental after three months.
Vacation: Three weeks a year, plus statutory holidays.
Work setup: Full-time and permanent, remote anywhere in Canada. Be online 8:00 a.m. to 4:30 p.m. Pacific. Your first week is onboarding at our office in Delta, BC, with travel paid.
Tools: A company laptop and a paid Claude seat.
Extras: Up to $500 a year for approved courses after probation, free Santevia products and free replacement filters for your own system.

Skills
Digital Marketing, Performance Marketing, Onboarding

Experience
5+ yrs

Work arrangement
Yes