Marketing Lead

Company Description Golpo (YC S25) is a product of Red Tree, building AI-powered solutions designed to improve how people communicate and work. Backed by Y Combinator, Golpo is focused on rapid product development, experimentation, and user-centric innovation. Applicants can explore the product launch and company overview at the Y Combinator company page and learn more through Golpo’s explainer video. The team operates in a fast-moving startup environment with a strong emphasis on impact, ownership, and remote collaboration.
Role Description Core mandateBuild and operate Golpo AI’s marketing engine to generate thousands of relevant leads through organic search, AI search, paid acquisition, content, creators, UGC, partnerships, and industry events—and convert those leads into sign-ups and paying customers.What this person should own
SEO and content: Keyword research, content calendar, landing pages, blogs, internal linking, backlinks, technical SEO, and rankings for high-intent searches.
GEO and AI visibility: Improve how Golpo appears in ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI-powered discovery platforms through authoritative content, comparisons, structured information, and third-party mentions.
Google Search Console and analytics: Monitor indexing, rankings, click-through rates, traffic, conversions, attribution, and technical issues; turn insights into weekly actions.
Paid acquisition: Plan, launch, test, and optimize Google, Meta, LinkedIn, YouTube, or other relevant campaigns based on qualified sign-ups and paid conversions—not clicks alone.
YouTube influencer campaigns: Find relevant creators, negotiate commercial terms, manage scripts and deliverables, track links and coupon codes, and measure sign-ups, purchases, and return on spend.
UGC program: Recruit and manage creators, develop briefs and hooks, review content quality, maintain a publishing pipeline, and identify winning videos for paid advertising.
Blogs and distribution: Use AI to accelerate research, outlines, first drafts, repurposing, localization, and distribution while ensuring the final content is accurate, useful, original, and aligned with Golpo.
Conference and event opportunities: Identify relevant AI, education, learning and development, SaaS, creator, and marketing events; evaluate sponsorship or attendance value; manage applications, registrations, speaking submissions, and follow-up campaigns.
Conversion optimization: Improve landing pages, messaging, calls to action, signup flow, trial activation, email nurturing, and retargeting to increase visitor-to-signup and signup-to-paid conversion.
Marketing operations: Maintain a clear campaign calendar, lead-source attribution, dashboards, budgets, experiments, and weekly reporting.
Skills/Experience Needed
Proven experience generating qualified leads and revenue for a SaaS, AI, or technology product.
Strong practical experience with SEO, Google Search Console, GA4, paid campaigns, landing pages, and conversion tracking.
Evidence of personally executing campaigns—not only managing agencies.
Experience running creator, influencer, affiliate, or UGC programs.
Ability to use AI tools for research, content, outreach, analysis, repurposing, and workflow automation.
Strong writing and judgment; AI-generated content must not feel generic or unreliable.
Analytical and experimental: can define a hypothesis, launch a test, measure results, and rapidly improve it.
Comfortable in a startup where they may need to write a blog, review an ad, contact creators, fix tracking, and analyze performance in the same day.
High ownership, speed, and accountability.
How success should be measured
Do not measure this person primarily by blogs published, impressions, followers, or ad clicks. Measure:
Qualified leads generated
New sign-ups by channel
Activated users who create a video
Free-to-paid conversion
Marketing-sourced revenue
Customer acquisition cost
Return on ad spend
Organic traffic and high-intent keyword rankings
Leads and revenue from creators and UGC
Cost per qualified lead
Conference-sourced meetings and opportunities
Landing-page conversion rates
Growth in branded and non-branded discovery

Skills
SEO

Experience
8+ yrs

Work arrangement
Yes