Director of TikTok Shop

Company Description Alpyn Beauty is a modern beauty brand focused on high-performance skincare that blends natural botanicals with innovative formulations. The company is committed to sustainability, ethical sourcing, and delivering visible results for customers seeking effective, nature-powered products. Alpyn Beauty values creativity, data-informed decision making, and a test-and-learn mindset, especially across emerging digital and social commerce channels. Team members collaborate remotely, leveraging digital tools to drive brand growth and customer engagement. The organization offers an environment where individuals can shape strategy, experiment with new ideas, and help build a standout presence in the beauty market.
Role Description The Director of TikTok Shop is a full-time remote role responsible for leading Alpyn Beauty’s TikTok Shop strategy, operations, and growth. This role oversees the end-to-end TikTok Shop ecosystem, including storefront management, product assortment, pricing, promotions, and content planning to drive sales and brand visibility. The director collaborates closely with marketing, e-commerce, and creative teams to develop TikTok-native campaigns, live shopping events, and influencer collaborations that convert viewers into customers. Day-to-day tasks include analyzing performance data, optimizing funnels, managing budgets, coordinating with TikTok representatives, and ensuring product listings, assets, and messaging are accurate and compelling. The role also includes testing new features, building scalable processes, and mentoring team members or partners involved in TikTok Shop execution.
Qualifications
Proven experience leading social commerce or marketplace strategy (preferably TikTok Shop, social shopping platforms, or DTC e-commerce).
Strong skills in digital marketing, performance analysis, and data-driven decision making to optimize campaigns and product listings.
Ability to develop engaging content concepts and collaborate with creators, influencers, and internal creative teams for TikTok-first storytelling.
Experience managing pricing, promotions, inventory coordination, and merchandising for online retail or beauty brands.
Excellent communication, project management, and cross-functional collaboration skills in a fast-paced, remote environment.
Comfort with experimenting, A/B testing, and iterating quickly based on metrics, feedback, and platform updates.
Knowledge of beauty, skincare, or consumer brands and an understanding of TikTok culture, trends, and audience behavior.
Bachelor’s degree in business, marketing, communications, or a related field, or equivalent practical experience.

Skills
Project Management, Digital Marketing, Sourcing

Experience
10+ yrs

Work arrangement
Yes