Vice President of Marketing

The Vice President of Marketing is responsible for developing and executing the company’s overall marketing strategy, overseeing brand promotion, market positioning, marketing campaigns, and customer acquisition. This role requires a deep understanding of global jewelry market trends and consumer demands, with a focus on enhancing brand awareness and market competitiveness, expanding marketing channels, and driving sales growth and long-term corporate development through effective marketing strategies.
Key Responsibilities
1. Marketing Strategy
- Develop the company’s overall marketing strategy and annual marketing plans.
- Define the marketing direction based on market trends and business objectives.
- Ensure that marketing initiatives are aligned with the company’s long-term development strategy.
2. Brand Development & Market Positioning
- Formulate strategies for brand promotion and market positioning.
- Strengthen the company’s brand influence within the global jewelry market.
- Oversee the consistency of brand identity, promotional content, and market communications.
3. Market Research & Competitive Analysis
- Research global jewelry market trends, consumer behavior, and industry dynamics.
- Analyze competitors’ market strategies, product positioning, and marketing activities.
- Develop marketing improvements based on research findings.
4. Marketing Campaigns & Channel Management
- Plan and oversee both online and offline marketing and promotional campaigns.
- Manage advertising, digital marketing, social media, and public relations channels.
- Evaluate the effectiveness of marketing campaigns to increase brand exposure and customer conversion rates.
5. Customer Acquisition & Market Growth
- Develop strategies for customer acquisition and market expansion.
- Identify potential customer segments and enhance customer engagement and brand loyalty.
- Collaborate with the sales team to translate market opportunities into tangible business results.
6. Marketing Budget & Performance Management
- Establish marketing budgets and ensure the efficient allocation of marketing resources.
- Define key performance indicators (KPIs) and evaluate the return on investment (ROI) for marketing initiatives.
- Continuously optimize marketing strategies and promotional outcomes based on data analysis. 7. Team Leadership & Cross-Functional Collaboration
- Lead the marketing team, establishing team objectives and performance standards.
- Coordinate with sales, operations, and product teams to drive the execution of marketing initiatives.
- Report marketing outcomes, market performance, and future development plans to senior leadership.
Qualifications
- 20 years of experience in marketing, brand management, or business strategy.
- At least 15 years in a senior management role at the director level or above.
- Proven ability to develop corporate marketing strategies, build brands, and devise market expansion plans.
- Proficient in digital marketing, advertising management, market research, and customer acquisition strategies.
- Exceptional skills in strategic planning, business communication, team leadership, and data analysis.
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field; an MBA is preferred.
What We Offer
- A competitive executive compensation and benefits package.
- The opportunity to contribute to the company’s overall marketing strategy and key business decisions.
- Collaboration with the senior management team to drive brand and market growth.
- A leading role in brand development, the optimization of marketing systems, and the execution of promotional initiatives.
- Opportunities for professional growth and the expansion of leadership experience within the global jewelry market.

Skills
Data Analysis, Digital Marketing, Brand Management

Experience
20+ yrs

Work arrangement
Yes