Marketing Manager

The Role
True North Fleet Services is a network of 9 operating companies (OpCos) delivering truck repair, mobile fleet maintenance, tire, and towing services across 8 states (16+ shops and 140 mobile units). Each OpCo maintains its local name and reputation while we build one centralized marketing engine to drive shop and fleet growth.
As our first Marketing Manager, you will own that engine. You will run our HubSpot CRM and attribution tracking, manage paid search and local visibility, lead in-house social media and brand standards, and ensure advertising dollars go strictly toward channels that generate completed repair orders.
What You'll Do
Own the multilocation marketing plan, oversee Google Ads, Local Services Ads, SEO, and Google Business Profiles across all locations, and shift ad spend based on market ROI.
Run HubSpot workflows, lead routing, and call/form tracking (CallRail, GA4) across all 9 OpCos, connecting leads to closed repair orders to report true ROAS and costperlead monthly.
Enforce brand standards across all locations and M and A integrations while managing an internal shared calendar for social media, reviews, and shoplevel content.
Plan trade shows, open houses, and fleet customer events, and equip sales with onepagers, case studies, and targeted fleet account campaigns.
What You'll Bring
25 years of B2B or multilocation service marketing experience, paired with a Bachelor's degree in Marketing, Business, or a related field.
Handson HubSpot proficiency (workflows, lead routing, forms, reporting) and familiarity with calltracking tools like CallRail.
Working knowledge of Google Ads, Local Services Ads, SEO, Google Business Profiles, and Google Analytics to drive measurable lead volume.
Experience enforcing brand standards, running social calendars, and managing trade shows or customer events.
Strong analytical skills to track costperlead, explain ROAS, and defend budget recommendations.
Ability to juggle priorities across 9 distinct operating companies, travel to shop locations as needed, and communicate credibly with fleet managers and shop owners.
Nice to Have
Background in commercial trucking, fleet services, heavy equipment, or automotive repair.
HubSpot or Google Ads certifications.
Basic design, web, or content capture skills (Canva, WordPress, photo/video).
90-Day and Year-One Impact
First 90 Days: Establish lead baselines by OpCo, ensure 100% of calls and forms are tracked and routed in HubSpot, launch an in-house social/review content calendar across all brands, and stand up monthly leadership and NPS reporting.
First Year: Increase qualified leads while lowering cost-per-lead across all 9 OpCos, tie marketing spend directly to completed repair order revenue, unify brand standards, and coordinate our inaugural Client Advisory Board.
What's in it For You?
$60,000 $75,000 annual salary +10% annual target bonus (tied to company performance and organic growth)
401(k) with employer matching
Health / Vision / Life / Dental insurance
HSA / FSA
PTO

Skills
SEO, Google Analytics, CRM

Experience
25+ yrs

Work arrangement
Yes