Sr. Manager, Digital Commerce

Who We Are
Recess is a leading beverage company built around the idea of helping people feel calm, balanced, and inspired. Our mission is to bring functional, better-for-you beverages to the mainstream through products that are as enjoyable as they are effective. With a portfolio that includes sparkling waters infused with magnesium and adaptogens, mocktails crafted for social occasions, and other wellness-driven beverages, Recess is redefining what it means to drink something good for both body and mind.
Founded with creativity and culture at its core, Recess has quickly grown into one of the most recognizable functional beverage brands in the U.S. Our drinks are designed for modern consumers who want healthier options without compromising on taste, quality, or experience.
At Recess, we’re not just building beverages — we’re creating a lifestyle brand that connects with people through innovation, design, and authenticity.
The Role
We are seeking a highly motivated, analytical, and commercially minded Sr. Manager, Digital Commerce to accelerate Recess’s growth across Amazon and omnichannel digital retail platforms, including Walmart.com, Target.com, Kroger.com, Instacart, DoorDash, and other emerging commerce channels.
This role combines strategic leadership with hands-on execution across three critical areas: digital commerce operations, retail media, and digital shelf content and analytics.
You will directly manage and optimize our presence across platforms such as Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center, and content syndication platforms, while leading external agency partners responsible for retail media campaign execution.
The ideal candidate is equally comfortable developing growth strategies, navigating commerce platforms, analyzing complex datasets, and translating insights into action. This person will work closely with internal teams and external partners to build a best-in-class digital commerce business.
What You'll Do
Digital Commerce Strategy & Platform Management
Lead the day-to-day management, growth, and optimization of Recess’s Amazon business and omnichannel retailer.com presence, including Walmart, Target, Kroger, Instacart, DoorDash, and other retail partners.
Serve as a hands-on platform expert across Amazon Seller Central, Amazon Vendor Central, Walmart Seller Center, and other relevant commerce platforms, directly executing critical operational and merchandising activities.
Develop and execute channel-specific growth strategies that improve sales, market share, profitability, and the overall digital shopping experience.
Manage product listings, catalog accuracy, product availability, merchandising, promotional execution, and platform troubleshooting.
Identify growth opportunities through assortment optimization, merchandising, pricing analysis, competitive benchmarking, and emerging commerce capabilities.
Partner with Sales, Finance, and Operations on sales forecasting, inventory planning, and promotional calendars to support strong in-stock levels and business performance.
Support new product launches and retail expansion by ensuring strong digital execution, discoverability, and conversion from day one.
Retail Media Strategy & Agency Leadership
Lead the strategy, planning, and performance management of retail media search and display advertising across Amazon Ads, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart Ads, DoorDash Ads, and other retail media networks.
Serve as the primary business owner and strategic partner to external retail media agencies responsible for hands-on campaign management and execution.
Establish channel-specific media strategies, budgets, campaign objectives, and performance targets that support sales growth, category share, and profitability.
Direct agency partners on investment allocation, campaign priorities, promotional support, keyword strategies, and optimization opportunities.
Evaluate media performance across key metrics including ROAS, incremental sales, new-to-brand customers, share of search, and conversion, holding agency partners accountable for results.
Lead a continuous testing and learning agenda across keywords, audiences, creative, placements, and campaign structures to improve media effectiveness.
Partner with broader Marketing and Media teams to connect retail media execution with brand-building campaigns, product launches, and promotional events.
Digital Shelf Content Management & Syndication
Own Recess’s digital shelf strategy and execution across Amazon and key retailer.com platforms, ensuring a consistent, accurate, and compelling brand presence.
Serve as a hands-on user of content management and syndication platforms, including Syndigo and Bazaarvoice, to manage, distribute, and maintain product content across retail partners.
Directly manage and optimize product detail pages, including product titles, descriptions, imagery, enhanced content, product attributes, and brand storefronts.
Collaborate with Creative, Brand Marketing, Sales, and external partners to develop and deploy high-performing digital commerce content.
Lead product content syndication workflows, ensuring accuracy, consistency, and timely deployment across retail platforms.
Monitor and improve digital shelf performance, including content compliance, organic search rankings, ratings and reviews, product availability, and competitive positioning.
Partner with internal stakeholders and technology providers to improve catalog accuracy, streamline content workflows, and accelerate speed to market for new product launches.
Identify opportunities to strengthen product discoverability and conversion through content testing, search optimization, and emerging digital shelf capabilities.
Digital Commerce Analytics & Insights
Own the development and ongoing management of digital commerce reporting, dashboards, and performance measurement across Amazon and retailer.com platforms.
Personally analyze sales, traffic, conversion, media performance, category trends, and consumer shopping behavior to identify actionable business insights.
Leverage Amazon Vendor Central, Seller Central, Amazon Brand Analytics, Walmart Scintilla, retailer reporting platforms, and third-party analytics solutions to uncover growth opportunities.
Develop clear, concise reporting that translates complex data into strategic recommendations for senior leadership and cross-functional stakeholders.
Monitor key performance indicators including revenue, unit sales, traffic, conversion rates, share of search, category rankings, media efficiency, and digital shelf health.
Build analytical frameworks to measure the impact of retail media, promotions, content improvements, and digital merchandising initiatives.
Partner with Finance and Sales to support forecasting, business planning, performance reviews, and investment decisions.
Proactively identify emerging consumer trends, competitive threats, and category opportunities to inform future digital commerce strategies.
Cross-Functional Leadership & Agency Management
Serve as a key digital commerce partner to Sales, Marketing, Creative, Operations, and Finance, ensuring strong coordination and execution against business priorities.
Lead relationships with external agencies, technology providers, and retail media partners, establishing clear expectations, deliverables, and performance accountability.
Manage multiple strategic initiatives simultaneously, balancing long-term growth priorities with day-to-day business needs.
Present performance updates, strategic recommendations, and business opportunities to senior leadership.
Stay at the forefront of emerging commerce technologies, retail media capabilities, and digital shopping trends to help Recess maintain a competitive advantage.
What You'll Bring
Strong commercial acumen with the ability to connect digital commerce strategies and media investments to sales, market share, and profitability.
A hands-on, problem-solving mindset with the ability to independently navigate digital commerce platforms and execute critical business activities.
Advanced analytical skills with the ability to interpret complex datasets, identify meaningful trends, and turn insights into clear recommendations.
Deep understanding of Amazon and omnichannel retailer.com ecosystems, including digital merchandising, retail media, content management, and performance measurement.
Strong understanding of retail media search and display advertising, with the ability to effectively direct and challenge agency partners.
Excellent organizational and project management skills, with the ability to prioritize multiple workstreams in a fast-paced environment.
Entrepreneurial, self-motivated, and highly accountable, with a bias toward action and continuous improvement.
Strong communication and presentation skills, including the ability to influence senior leaders and cross-functional partners.
Advanced proficiency in Excel and PowerPoint, with experience building dashboards, financial analyses, and executive-level reporting.
A collaborative mindset, intellectual curiosity, and a passion for buildin

Skills
Excel, Project Management

Experience
5+ yrs

Work arrangement
Yes