Category Marketing Manager

Role Description The Category Marketing Manager is a part-time remote role responsible for developing and executing marketing strategies for specific AI and IT solution categories. This role involves planning and managing category-level marketing initiatives, conducting market and competitive analysis, and identifying customer segments and needs. The Category Marketing Manager will collaborate with cross-functional teams to create campaigns, content, and programs that support sales enablement and thought leadership. Daily activities include monitoring performance metrics, refining go-to-market plans, and presenting insights and recommendations to internal stakeholders and leadership.
Qualifications
Candidates should possess skills in Market Planning and Market Analysis to design and optimize category strategies.
Candidates should possess skills in Market Research and Customer Insight to understand audience needs and trends.
Candidates should possess skills in Sales to align marketing activities with revenue and pipeline objectives.
Experience in category management, B2B or technology marketing, and AI or IT-related industries is beneficial.
Strong analytical, communication, and stakeholder management skills, with the ability to work independently in a remote setting.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Experience
5+ yrs

Work arrangement
Yes