Lead Generation Executive

Company Description Prime Path Learning (PPL) is a professional education consulting and student advisory organization that supports students and working professionals in making informed higher education and career decisions. The company offers career counseling, university and program selection, admission guidance, and student support across a wide range of programs, including Online MBA, Executive MBA, BBA, B.Com, PGDM, and other undergraduate and postgraduate options. PPL collaborates with various universities to provide flexible and relevant education pathways tailored to individual goals. The focus goes beyond admissions, emphasizing an understanding of each learner’s aspirations while providing end-to-end guidance throughout the admission journey. Prime Path Learning is dedicated to empowering careers and enabling long-term success.
Role Description This is a work from office @ Malad West location Lead Generation Executive role. The Lead Generation Executive will be responsible for identifying and qualifying prospective students and working professionals through online research, outbound calls, emails, and social media outreach. The role involves engaging with leads to understand their education and career interests, providing initial information about suitable programs, and scheduling counseling sessions with senior advisors. The Lead Generation Executive will maintain and update lead databases, track conversions, and collaborate with the counseling and marketing teams to improve campaigns and messaging. This position also includes meeting lead generation and conversion targets while ensuring a professional, supportive experience for every prospect.
Qualifications
Strong communication and interpersonal skills, including clear spoken and written English, active listening, and the ability to build rapport with diverse prospects.
Sales and lead generation capabilities such as cold calling, prospect qualification, follow-up management, and basic negotiation to convert interest into booked counseling sessions.
Digital and CRM proficiency, including use of spreadsheets or CRM tools, email platforms, and social media channels for outreach and lead tracking.
Organizational and analytical skills, including time management, pipeline tracking, and basic data analysis to assess lead quality and campaign effectiveness.
Customer service orientation, with a focus on empathy, problem-solving, and providing accurate information about programs and admission processes.
Prior experience in education consulting, inside sales, telesales, or student counseling is an advantage.
Comfort working in a remote environment, with a reliable internet connection and the ability to collaborate virtually with team members.
Minimum educational qualification: bachelor’s degree in any discipline; relevant certifications in sales or counseling are a plus.

Skills
Lead Generation

Experience
8+ yrs

Work arrangement
Yes