Online Marketing Specialist (Paid Media & Performance)

Role Description This part-time remote role as an Online Marketing Specialist (Paid Media & Performance) at Port de Tanit focuses on planning, executing, and optimizing digital campaigns across paid channels. The specialist manages day-to-day activities such as setting up and monitoring paid search, social ads, and display campaigns, tracking performance metrics, and adjusting targeting, bids, and creatives to meet defined KPIs. The role involves collaborating with internal stakeholders to align campaigns with promotional calendars, preparing performance reports, and providing insights to improve return on ad spend and conversion rates. The specialist also contributes to testing new channels, refining audience segmentation, and ensuring consistent brand messaging across all online touchpoints.
Qualifications
Strong Online Marketing and Digital Marketing skills, with experience in planning, launching, and optimizing paid media and performance campaigns.
Marketing and Social Media Marketing capabilities to drive brand awareness, engagement, and conversions across major platforms.
Sales awareness and experience working towards lead generation, bookings, or revenue targets, ideally in a performance-driven environment.
Proficiency with analytics and advertising tools (e.g., Google Ads, Meta Ads Manager, Google Analytics or similar) and ability to interpret data for decision-making.
Solid understanding of A/B testing, audience segmentation, campaign tracking, and attribution models.
Effective written and verbal communication skills, with the ability to present campaign results and recommendations clearly to stakeholders.
Strong organizational and time-management skills, comfortable working independently in a remote, part-time setting and managing multiple campaigns simultaneously.
Relevant education or training in Marketing, Business, Communications, or a related field; prior experience in online performance marketing or paid media is highly beneficial.

Skills
Digital Marketing, Google Analytics, Social Media Marketing, Performance Marketing, Lead Generation

Work arrangement
Yes