Influencer Marketing Associate

Company Description
DaurCom is dedicated to generating impact and building communities through culture-oriented communication practices. We focus on creating connections, communities, and conversations across all areas of the marketplace. Our work emphasizes the importance of cultural relevance and meaningful engagement to achieve these goals.
Role Description
We are seeking a highly creative and results-driven Social Media & Influencer Marketing Executive to join our marketing team. This role is perfect for someone who lives and breathes content, understands digital trends, and knows how to build strong influencer partnerships that drive brand awareness, engagement, and growth. This is a full-time remote role for a Social Media & Influencer Marketing Executive. The role involves managing social media accounts, developing and executing influencer marketing strategies, creating and curating content, and handling public relations tasks. Day-to-day tasks will include engaging with influencers, monitoring social media trends, and driving sales through effective communication.
Qualifications
Strong Communication and Public Relations skills
Proficiency in Influencer Marketing and Social Media Marketing
Sales skills and the ability to drive engagement
Excellent written and verbal communication skills
Ability to work independently and remotely
Experience with social media analytics tools
Bachelor's degree in marketing, Communications, Public Relations, or related field
Key Responsibilities:
1. Social Media Management
Develop, execute, and manage day-to-day content calendars across all major platforms (Instagram, X/Twitter, LinkedIn, Facebook, YouTube, etc.).
Plan and execute creative social media campaigns aligned with overall brand strategy.
Track KPIs like engagement, reach, follower growth, and conversions — and continuously optimize for performance.
2. Content Creation & Strategy
Brainstorm, script, and coordinate visual content — reels, stories, static posts, memes, short videos, and live sessions.
Collaborate with designers, photographers, and video editors to produce high-quality content.
Keep up with the latest trends, formats, and tools to ensure our content stays fresh and engaging.
3. Influencer Marketing
Identify, onboard, and manage micro to macro influencers across niches aligned with DaurCom's brand values.
Plan and execute influencer campaigns from briefing and contracting to content delivery and reporting.
Maintain strong relationships with influencers and track ROI from each collaboration.
4. Brand Campaigns
Support the ideation and execution of integrated marketing campaigns that drive brand visibility and growth.
Work closely with cross-functional teams including PR, design, and performance marketing.
Ensure brand voice and messaging consistency across all touchpoints.
5. Analytics & Reporting
Monitor campaign metrics, prepare performance reports, and draw insights for future planning.

Skills
Social Media Marketing, Performance Marketing

Experience
0-2 yrs

Work arrangement
Yes