PPC Executive (Google ads) (6 months to 1 year end only)

Job Description
Plan, create, launch, and manage paid advertising campaigns on Meta Ads Manager (Facebook and Instagram).
Monitor campaign performance, budgets, audience targeting, and ad delivery to achieve campaign objectives.
Optimise campaigns to improve key performance metrics such as CTR, CPC, CPM, CPL, CPA, and ROAS.
Conduct audience research, segmentation, retargeting, and A/B testing of ad creatives, copy, and campaign settings.
Coordinate with the creative and content teams to develop engaging and effective advertising creatives.
Track campaign performance and prepare regular reports with actionable insights.
Analyse campaign data and recommend strategies to improve lead generation, conversions, and overall campaign efficiency.
Assist with Meta Pixel implementation, conversion tracking, and campaign attribution.
Stay updated on Meta advertising policies, platform updates, and performance marketing trends.
Qualifications
Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
6 months to 1 year of hands-on experience in PPC, paid advertising, or Meta Ads campaign management.
Practical knowledge of Meta Ads Manager and Facebook/Instagram advertising.

Skills
Digital Marketing, Performance Marketing, Lead Generation

Experience
0-1 yrs

Work arrangement
No