Performance Marketer - Lead Generation

About The Role
Ops Hive is looking for a results-driven Lead Generation Performance Marketer with hands-on experience in planning, managing, and scaling paid advertising campaigns focused on generating high-quality leads.
The ideal candidate should have a strong understanding of paid advertising, lead generation funnels, campaign optimization, and conversion tracking, with the ability to independently manage campaigns and deliver measurable business results.
Key Responsibilities
Plan, execute, and optimize lead generation campaigns across Meta Ads and Google Ads.
Develop strategies to generate high-quality leads while maintaining optimal CPL, CPA, and conversion rates.
Manage and scale advertising budgets based on campaign performance and business objectives.
Build and optimize lead generation funnels, including landing pages, lead forms, and conversion journeys.
Conduct A/B testing across ad creatives, audiences, copy, landing pages, and campaign structures.
Collaborate with creative and content teams to develop high-converting advertising campaigns.
Monitor lead quality, conversion rates, and overall campaign performance.
Work closely with sales teams to understand lead quality, qualification rates, and conversion outcomes.
Analyze campaign data, identify performance gaps, and implement optimization strategies.
Prepare regular performance reports and communicate actionable insights to internal teams and clients.
Independently manage multiple advertising accounts and take ownership of campaign results.
Requirements
2–4 years of hands-on experience in performance marketing, specifically in lead generation campaigns.
Strong expertise in Meta Ads Manager and Google Ads.
Proven experience generating and scaling qualified leads through paid advertising.
Strong understanding of CPL, CPA, CTR, CPM, conversion rates, and lead-to-sale conversion metrics.
Experience with landing page optimization and lead generation funnels.
Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
Understanding of CRM systems, lead tracking, and attribution.
Strong analytical, problem-solving, and communication skills.
Ability to independently manage advertising budgets and multiple client accounts.
Good to Have
Experience running lead generation campaigns for coaches, consultants, education, real estate, or service-based businesses.
Experience with webinar funnels, appointment booking funnels, and high-ticket lead generation.
Familiarity with CRM tools and marketing automation platforms.
Understanding of lead nurturing, remarketing, and sales funnel optimization.
Experience optimizing campaigns based on qualified leads and actual sales conversions rather than just lead volume.
What We Offer
Remote working opportunity.
Exposure to multiple industries and lead generation strategies.
Opportunity to independently manage and scale campaigns.
Collaborative and growth-oriented work environment.
Compensation based on experience and expertise.
How To Apply
Interested candidates can share their updated resumes along with details of their lead generation campaign experience, monthly advertising budgets managed, and performance results.
Note: Candidates with proven experience in generating qualified leads and scaling performance marketing campaigns will be preferred.
Skills: meta ads,lead generation,landing pages,performance marketing,google ads,optimization,conversion tracking,campaigns

Skills
Lead Generation

Experience
2-4 yrs

Work arrangement
Yes