LinkedIn Personal Branding Strategist

Company Description MicDrop Media is a boutique digital communications agency specializing in personal branding and thought leadership for professionals on LinkedIn and other social platforms. The company helps clients clarify their brand voice, craft compelling narratives, and build a consistent online presence that supports business and career goals. MicDrop Media works with a diverse range of clients, including founders, executives, and subject matter experts in various industries. The team values creativity, strategic thinking, and measurable results, focusing on content and positioning that drives genuine engagement rather than vanity metrics.
Role Description As a LinkedIn Personal Branding Strategist at MicDrop Media, you will work directly with clients to define their professional brand, refine their positioning, and develop content strategies tailored to their goals. On a day-to-day basis, you will audit existing LinkedIn profiles, conduct discovery calls, and create brand messaging frameworks that guide profile copy, posts, and long-form content. You will plan and optimize content calendars, provide guidance on networking and engagement tactics, and collaborate with writers or designers as needed to bring branding strategies to life. This is a contract role and is fully remote, requiring proactive communication, reliable availability, and the ability to manage multiple client projects independently.
Qualifications
Strong expertise in LinkedIn profile optimization, personal brand positioning, and audience targeting strategies.
Ability to develop content strategies and editorial calendars aligned with client goals and brand voice.
Experience crafting professional narratives, value propositions, and messaging frameworks for individuals.
Knowledge of social media best practices, thought leadership content, and digital marketing fundamentals.
Excellent written communication skills, with attention to clarity, tone, and consistency across client materials.
Experience conducting client discovery sessions, translating insights into actionable branding recommendations.
Ability to work independently in a remote environment, manage deadlines, and handle multiple client accounts.
Comfort using LinkedIn and related analytics tools; familiarity with other professional platforms is a plus.
Prior experience in personal branding, career coaching, marketing, copywriting, or communications is highly beneficial.
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred, or equivalent practical experience.

Skills
Digital Marketing, Copywriting

Work arrangement
Yes