Content & Social Media Executive

Company Description
HK RACING is India's first Radical racing team and Kerala's first international racing team. We race in the Gulf Radical Cup at Dubai Autodrome, and we took a double podium on our debut. We also run race-car experiences: the Radical Ride passenger experience in the Radical SR3 RSX, the UAE's first Radical driver academy, corporate and group track days, and gift vouchers. We are a small crew that works to race-team standards, and we value integrity, performance and continuous improvement. We are now building our marketing team from the ground up.
Role Description
This is a full-time, remote role for a Content & Social Media Executive, reporting to our Marketing Manager. Freshers are welcome. We are looking for someone who wants to grow with us long-term, not an internship or a part-time gig.
You will run the content and social media for HK RACING (@race.hk on Instagram). That includes race weekends, guest reactions from Radical Rides, the driver academy and corporate events. Your work will include:
Content planning: Build monthly and weekly content calendars for Instagram and LinkedIn.
Research: Track motorsport trends, competitors and content opportunities, and turn them into ideas.
Ideas and scripts: Pitch reel, carousel and campaign concepts, and write video scripts and simple storyboards with our video editor.
Copywriting: Write captions, hooks, headlines, calls to action and promotional copy.
Publishing: Upload, schedule and publish approved content on time.
Community: Reply to comments and messages, and pass on enquiries about our experiences.
Website: Help write blogs, landing-page copy and website updates, following our SEO plan.
Reporting: Track how content performs and suggest improvements.
Qualifications
Strong written English. You can write a caption that makes someone stop scrolling.
A good understanding of Instagram and LinkedIn formats: reels, carousels, stories and posts.
Creative thinking and storytelling, with an eye for what makes content work.
Good research skills and the ability to understand a brand's positioning.
Familiarity with Canva and social scheduling tools.
Smart use of AI tools, without producing generic, copy-pasted content.
Ability to work independently in a remote setup, manage several tasks and meet deadlines.
Freshers and candidates with 0–1 year of experience are welcome. A degree in Marketing, Mass Media, Journalism, Communications or a related field is preferred.
Interest in motorsport, cars or sports, basic SEO knowledge, or a personal portfolio, page or blog is an advantage.
How you'll be measured
We're clear about what success looks like:
Content calendar delivered on time
Consistent publishing, with no gaps
Quality and relevance of content
Growth in reach, engagement and followers
Profile visits and website clicks
Real enquiries that come from our organic content

Skills
SEO, Copywriting

Experience
0-1 yrs

Work arrangement
Yes