SEO Manager

A dynamic and innovative UK-based digital marketing agency committed to driving exceptional results for our clients. Our mission is to awaken potential in our clients, team members, and community through creative and data-driven marketing strategies. We strive to prioritise social and environmental responsibility in everything we do.
EQUAL OPPORTUNITY STATEMENT:
At our digital marketing agency, we believe in promoting equality and diversity in all aspects of
our business. We are committed to providing equal opportunities to all employees and clients
regardless of race, gender, ethnicity, age, religion, sexual orientation, or disability. We strive to
create a welcoming and inclusive environment where everyone feels valued, respected, and
empowered to awaken their full potential. We actively work to eradicate discrimination and bias
from our practices and policies, and we continuously educate ourselves and our team members
on the importance of diversity and inclusion in the workplace.
TRAITS REQUIRED:
COMMUNICATOR: Personable, Efficient, and Transparent in all Communication.
ACCOUNTABLE: Responsible for your work and Trusted to do a good job.
POSITIVE: Enthusiastic and Passionate about your place in the business.
EFFECTIVE: Flexible, Innovative, and Competent. You do what you need to do.
SELF AWARE: Driven to be the best but Grounded enough to know your gaps.
ROLE VISION:
You are an implementer, facilitator and inspiring team manager. You work with senior team members and SEO leads to shape, refine & develop the SEO offering & team, as well as work closely with key clients to deliver SEO strategies to an exceptional standard.
ROLE RESPONSIBILITIES:
These responsibilities will form the basis of the role. The employee should be able to perform these responsibilities on a regular basis. As an SEO Manager, you will be required to:
Translate complex technical processes into an understandable narrative.
Support the Account Manager & SEO team in the delivery of strategy to ensure best
practice is in place at all times.
Work collaboratively with the Account Managers on the strategic planning of client hours and monthly task setting.
Line manages the SEO Executives and Senior SEO Executives in the team.
Delegate monthly tasks to the SEO team.
Facilitate weekly meetings with the SEO team to IDS client performance & strategy.
Support the SEO team in the daily optimisation of client accounts.
Collaborate with various teams across the agency to ensure cross-channel integration.
Support the development of the SEO team with both softer and more technical skills, nurturing them to grow into more senior roles & deliver the best service to our clients.
Liaise directly with key clients and report on performance, with the commercial acumen to
grow and develop organic activity.
Commercial modelling and ROI forecasting for clients.
Work with the SEO Lead to implement new processes to keep us at the forefront of
organic search innovation.
Support the development of new business proposals.
Uphold key skill competencies to ensure you are able to conduct sufficient QA on team / client work.
PERSONAL DEVELOPMENT:
Attend monthly PDR catch-ups with your manager and be accountable for actioning any outcomes.
Uphold key skill competencies as outlined in your PDR.
Ensure your knowledge of the digital marketing industry is kept up-to-date and relevant.
OTHER:
Use the current task management system to log your assigned tasks correctly.
Attend work-related events when required to do so.
Support the creation of sales collateral as required & attend relevant pitch meetings.
Any other requests that may be reasonably asked of you.
ESSENTIAL ATTRIBUTES:
These attributes are essential to the effective performance of the role.
A passion & aptitude for Digital Marketing.
Excellent internal and external communication skills, appropriate for the audience.
Excellent attention to detail and sense of initiative and personal responsibility.
Keen ability to problem-solve and find solutions.
Excellent prioritisation, time, and workload management skills.
Excellent written and spoken English (equivalent to a standard of B grade or higher English Language GCSE).
Excellent command of G Suite applications.
Good maths skills (equivalent to a standard of C grade or higher Maths GCSE).
ESSENTIAL SEO MANAGER COMPETENCIES:
As an SEO Manager, you will be able to demonstrate strong knowledge and practical experience across advanced technical SEO disciplines with the ability to apply this knowledge to client websites.
Team Management: Be able to manage and inspire a team, through coaching and training, with the ability to delegate effectively, manage workloads and prioritise delivery. In addition, the SEO Manager is expected to manage performance, address challenges and maintain accountability throughout the
team.
Technical SEO Auditing: Ability to conduct comprehensive SEO audits covering indexability, crawlability, website architecture, robots.txt, redirects, and HTTP response codes, and to identify issues, assess their impact, and prioritise based on risk and opportunity.
JavaScript SEO: A strong understanding of how search engines crawl, render and index JavaScript-driven websites, with the ability to diagnose JavaScript rendering issues, including client-side rendering (CSR), server-side rendering (SSR) and dynamic rendering. Ability to work with developers to implement and validate technical SEO recommendations.
International SEO: The ability to develop and implement international SEO strategies across multiple markets, with a strong understanding of hreflang tag mapping, canonicalisation and geotargeting
Server log file analysis: The ability to analyse server log files to understand search engine crawl behaviour, identify crawl patterns, inefficiencies and indexing issues. This includes the ability to translate log file insights into actionable technical SEO recommendations.
Understanding of SEO Data: The ability to analyse and translate SEO performance data, with the ability to understand data nuances and to translate results into clear action plans
Quality Assurance: The ability to QA SEO actions completed by other members of the team to ensure the quality of the work provided to the client. In addition, possess the skills to provide feedback that is constructive and supportive to team member growth.
Audience Intent Understanding: The ability to analyse and map audiences in line with search intent at each stage of the user journey, with the ability to translate this into SEO actions that are in line with client objectives.
SEO Strategy Creation: The ability to take on board a client's objectives, benchmarking, constraints and performance to create strategies that feed into tactic generation, designed to meet the overarching objectives of the client.
DESIRED SKILLS:
These skills are desirable. If the employee does not have these skills, they must show a
willingness and capacity to learn them.
Structured Data Creation: The ability to create JSON structured data without the use of LLMs in line with Google best practices, using schema.org, and understanding how to define entities, attributes and relationships to improve search engine understanding of website content.
Entity SEO: To understand the concept of entity seo and how entity relationships and connections contribute to brand authority, search engine and LLM understanding and authority.
Conversion Rate Optimisation: Understanding of CRO principles, including analysing user behaviour, conversion friction, developing hypotheses and providing website updates to improve conversion performance
SEO Tools Experience: Google Analytics, Screaming Frog, Ahrefs, Google Search Console and Keyword Tracking tools to report on client performance, issues and
opportunities
Industry Knowledge: An understanding of search ranking, LLM retrieval requirements and optimisation factors as well as key algorithm updates.
Process Development: Ability to generate & effectively distribute SEO processes designed to streamline deliverables and increase efficiencies within the team.
Excellent command of Apple software.
AI ENABLED LEADERSHIP:
Lead by example in the use of AI tools and technologies to drive efficiency, innovation, and
data-led decisions across your team. You'll help shape AI adoption strategies and upskill others,
ensuring your team stays ahead. AI won’t replace humans. Humans using AI will. This will be our
future and you're part of leading that change.

Skills
SEO

Experience
5+ yrs

Work arrangement
Yes