Area Sales Manager

Company Description CROSSBOND is part of Metro Decorative, a growing manufacturing leader in India’s panel and surface finish products sector. The company focuses on high-quality, durable, and customer-centric solutions, supported by world-class manufacturing capabilities. Headquartered in New Delhi, Metro Decorative oversees pan-India and international operations with a team of more than 500 professionals. With over 14 years of experience in infrastructure products, the organization has pioneered eco-friendly and sustainable wood and aluminum-based surface solutions. Its product portfolio includes particle boards, MDF and CARB MDF boards, HDMR-MAX, BOILTOUGH, pre-laminated boards, coated panels, UHD acrylic panels, ACP, HPL, and APP.
Role Description This is a full-time, on-site Area Sales Manager role based in Haldwani. The Area Sales Manager will be responsible for achieving sales targets, expanding market presence, and managing key distributors, dealers, and channel partners in the assigned territory. Daily activities include identifying new business opportunities, conducting client meetings and product presentations, and overseeing the sales pipeline from lead generation to closure. The role involves monitoring market trends and competitor activities, coordinating with internal teams for pricing, supply, and promotions, and ensuring timely collections and strong customer relationships. The Area Sales Manager will also prepare regular sales reports, forecast demand, and contribute to local marketing initiatives to support brand growth.
Qualifications
Strong sales and business development skills, including territory management and account management.
Ability to build and maintain relationships with distributors, dealers, architects, contractors, and other channel partners.
Competence in negotiation, closing deals, and handling objections in a professional manner.
Experience in the building materials, panels, surfaces, or related infrastructure products industry is preferred.
Solid understanding of market analysis, demand forecasting, and competitor tracking.
Effective communication, presentation, and interpersonal skills.
Proficiency in basic computer applications and reporting tools (e.g., MS Office, spreadsheets, CRM systems).
Ability to work independently in the field, with strong planning, time management, and problem-solving abilities.
Bachelor’s degree in Business, Marketing, Engineering, or a related field; relevant sales experience in the region is an advantage.
Willingness to travel within the assigned territory as required by business needs.

Skills
Business Development, Lead Generation, CRM, Account Management, Negotiation

Experience
5+ yrs

Work arrangement
No